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Salt Lake Launches New “America’s Mountain City” Campaign

Developed by Visit Salt Lake, the new campaign aims to showcase Salt Lake as a destination where travelers can combine outdoor recreation, culinary experiences, cultural attractions and major sporting events in a single trip.

Universal Kids Resort Opens in Texas, Debuts First Theme Park Designed for Kids

Three years in development, Universal Kids Resort features seven immersive areas designed around popular entertainment brands like Shrek and SpongeBob SquarePants.

Visit Las Vegas Introduces 21st Birthday Nightlife Perk

Running from July 1, 2026, through Aug. 30, 2027, Vegas' 21st Birthday perk offers free admission to participating nightclubs and dayclubs for the birthday guest and up to four friends.

Celebrate America250 with These July 4 Hotel Packages and Travel Deals

America250 is inspiring a wave of patriotic travel packages, special events and holiday promotions across the travel industry.

John Hall’s Alaska Brings Back Kantishna in 2027 Lineup

For 2027, John Hall’s Alaska is offering four ways to explore the 49th state, with a return to Kantishna serving as the centerpiece of its itineraries.

America Turns 250: Time to Rediscover the U.S.

According to the U.S. Travel Association’s Spring 2026 forecast, domestic travel accounts for 87 percent of total U.S. travel spending.

Brand USA Rolls Out New Programs to Drive International Visitation

The new initiatives expand Brand USA's existing America the Beautiful global tourism platform as the U.S. prepares to host large-scale international events.

Brightline Taps Amadeus to Expand Advisor Access to Florida Rail

Brightline is expanding its reach to travel advisors through its new Amadeus integration, making Florida rail bookable alongside air.

May Events Bring New Energy to Las Vegas Grand Prix Plaza

Las Vegas is always a fun idea, and the Grand Prix Plaza keeps the excitement revved up with watch parties and more starting this May.

Florida Water Parks Glow After Dark With New Summer Night Events

Disney’s Typhoon Lagoon and Aquatica Orlando are bringing back nighttime events featuring entertainment, attractions and themed "glow" experiences.

American Express Expands Centurion Lounge Network At U.S. Airports

The expansion includes a new Centurion Lounge at Boston Logan, a second “Sidecar by The Centurion Lounge” in Charlotte and a renovatio at Dallas-Fort Worth.

Florida’s Latest Hotels and Deals: From Miami to Orlando

Florida’s hotel scene is sizzling with new openings, refreshed stays and limited-time savings.

United Introduces ‘Base’ Fares for Premium Cabins

United Airlines has introduced base, standard and flexible fare options for Polaris and United Premium Plus customers.

‘Explore Miami’: Limited-Time Deals on Top Attractions

Running through May 31, the initiative includes a mix of cultural, outdoor and interactive experiences, with many venues offering buy-one-get-one deals.

Fresh Travel Savings for Spring and Beyond

Spring travel savings are in full swing as tour operators and resorts roll out limited-time discounts for travel this year and beyond.

Domestic Travel Offsets International Decline in U.S. Tourism

Domestic travel is helping stabilize the U.S. tourism sector as international arrivals continue to decline, with data pointing to a demand for shorter, more frequent trips.

United Launches Relax Row Couch-Style Economy Seats

United Airlines' Relax Row economy seat is designed to convert into a couch for long-haul travel. The carrier is the first in North America to introduce this seating concept.

Discover Orlando Beyond the Theme Parks

I do love a ride on a thrilling rollercoaster, but on a recent trip to Orlando—Florida’s tourism star—I was happy to discover this Central Florida city beyond the theme parks.

From Ranches to Resorts: Where Families Can Stay and Play

From beachfront resorts to Western ranches, these family-friendly properties offer more than a place to stay, with activities and experiences designed to elevate the vacation.

Earth-Minded Escapes Across the United States

Read on for a list of properties (and a destination!) to suggest to clients looking to enjoy Earth Month eco-travel in style.

Florida is For Pet Lovers: Where to Go With Fido

Florida's hospitality industry has transformed pet accommodation from "basic tolerance" to luxury experiences.

AREA15 Opens New Las Vegas Nightlife Concept Oddyssey

AREA15 has unveiled its new Las Vegas nightlife concept Oddyssey, emphasizing immersive room-to-room discovery.

A Conversation with Ensemble’s Women Leaders

This International Women’s Day, we’re recognizing two trailblazing women driving meaningful momentum within the travel advisor community.

Undiscovered Florida 2026

https://www.nxtbook.com/worth/undiscoveredflorida/2026-undiscovered-florida/index.php#/p/1|https://www.nxtbook.com/worth/undiscoveredflorida/2026-undiscovered-florida/index.php#/p/1
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