Developed by Visit Salt Lake, the new campaign aims to showcase Salt Lake as a destination where travelers can combine outdoor recreation, culinary experiences, cultural attractions and major sporting events in a single trip.
Three years in development, Universal Kids Resort features seven immersive areas designed around popular entertainment brands like Shrek and SpongeBob SquarePants.
Running from July 1, 2026, through Aug. 30, 2027, Vegas' 21st Birthday perk offers free admission to participating nightclubs and dayclubs for the birthday guest and up to four friends.
For 2027, John Hall’s Alaska is offering four ways to explore the 49th state, with a return to Kantishna serving as the centerpiece of its itineraries.
The new initiatives expand Brand USA's existing America the Beautiful global tourism platform as the U.S. prepares to host large-scale international events.
The expansion includes a new Centurion Lounge at Boston Logan, a second “Sidecar by The Centurion Lounge” in Charlotte and a renovatio at Dallas-Fort Worth.
Running through May 31, the initiative includes a mix of cultural, outdoor and interactive experiences, with many venues offering buy-one-get-one deals.
Domestic travel is helping stabilize the U.S. tourism sector as international arrivals continue to decline, with data pointing to a demand for shorter, more frequent trips.