The Jamaica Tourist Board (JTB) relaunches its Jamaica Travel Specialist Advisory Committee in an effort to enhance the development of its current program and boost sales of the destination. The 11-member advisory committee is made up of graduates of the JTB’s travel specialist program drawn from across the United States and Canada, who will serve for a one-year term.
“We are pleased to see the relaunch of this advisory committee, as we at the Jamaica Tourist Board truly value our relationships with travel specialists,” said Donnie Dawson, Jamaica Tourist Board’s deputy director of tourism, sales, in a press statement. “Our travel specialists are a crucial part of selling the destination, and they have proven time and time again their value to Jamaica based on the revenue generated in room nights sold. We welcome their input as the destination prepares to take advantage of the recovery of the tourist industry.”
The advisory committee members from the United States include: Claire Robinson, Claire Skies Travel, and Mark Hennigan, Dreamers Travel from the Northeast; Ruth DeMuth, Trip Guy Travel and Gayle Ailshie, Totally Trips from the Midwest; Irene Sauger, Vacation Guru, Andrea Williams, Exquisite Vacations and Steve Simmons, Honeymoons, Inc. from the Southeast and from the West/Southwest, Tracy Mason, Time of Your Life Travel and Michelle Carbone, Michelle’s Destinations Unlimited. From Canada, the members are Amy Wood, Romantic Planet Vacations and Katherine Poon, Fun in Paradise.
The JTB will be represented on the committee by: Dan Hamilton, Dian Holland, Christopher Dobson, Victoria Harper, Christopher Wright, Allana Faustin, and Paulette Wright with Francine Carter Henry as the airline representative. In addition, the Jamaica Hotel and Tourist Association will be represented by Nicola Madden Greig.
The main purpose of the advisory committee is to provide the Jamaica Tourist Board with advice on the way forward for the Jamaica Travel Specialist One Love Rewards Program to ensure future growth. Specific goals include developing niche market training strategy, revamping/updating the general training course to continuously increase the knowledge on Jamaica’s tourism product, as well as offering incentives that are advantageous to members.
For more information, visit visitjamaica.com.
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