Travel Edge Launches New Website to Meet Travel Needs

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Travel Edge launches new website to meet new travel needs.

Travel Edge is evolving to meet the needs of consumers in a world where travel has changed. Today, Travel Edge launched a new campaign and website offering.

Nearly two years since COVID-19 upended the world of travel, Travel Edge is creating fuller, more engaging, and more managed travel experiences that are tailored and fully supported if anything changes. More than simply booking a flight and hotel, these end-to-end itineraries are designed around each traveler’s needs and preferences, helping to reduce the chances of “missing out” on desired experiences, and helping them get more out of their journey.

The new campaign and web platform, designed around the brand ethos of “Be Well Traveled,” portray the benefits of this new standard of service, and highlights the company’s network of travel advisors and personal travel designers to deliver on it from start to finish. And should there be an issue, they support clients 24/7 to advocate for them and provide solutions in real time—a benefit for travelers given today’s realities of border restrictions, testing protocols, and flight route adjustments.

“The world has changed—and people deserve travel that’s designed for this new reality,” says , Gavin Miller, executive vice president of Travel Edge, in a press statement. “Travel Edge’s exceptional standard of service delivers on the entire travel experience, from start to finish. From the ideal flight that suits your needs, to organizing welcome amenities at your hotel, remembering your frequent flyer preferences, to obtaining tickets to a sold-out show, or proactively managing any mid-journey flight shifts, our team offers expertise in creating and supporting your complete journey. This is how we ensure you will ‘Be Well Traveled’.”

To support this new standard of service, the newly redesigned will begin to showcase a growing range of curated and inspiring itineraries that will motivate visitors to book a consultation with a travel advisor. With a deeper understanding of each client’s needs, the travel advisor can then begin to create a tailored itinerary that meets their specific needs.

“Our new website is the first step in ensuring travelers get access to this higher standard of service,” said Miller. “By the end of this year, that’s where they’ll find a wide range of curated travel experiences to aid their decision making and connect with the right expert for them—someone who listens, who is knowledgeable, and who can offer thoughtful suggestions for creating a truly personalized travel experience.”

Today’s travelers have seen that digital booking platforms don’t offer personal advice, don’t do a good job of curating relevant experiences, don’t support them getting access to the reservations they want, don’t anticipate changes to itineraries, and don’t offer support if there is a real-time issue. They’re realizing the value of working with an expert to help them, support them and manage all the details.

“The advisors in our network provide each client with exceptional service in creating experiences that are tailored just for them,” said Nadiya Makarenko, s.v.p. of Travel Edge Network, in a press statement. “Travel Edge advisors are extremely knowledgeable about the destinations they serve, and we support them with continual training as well as innovative technology that is second to none. They are skilled at providing a complete travel experience that meets the unique needs of each client—one that supports them from start to finish.”

To coincide with the new launch, a new ad campaign is being debuted to showcase the value of a higher level of service, and to encourage consumers to visit the website, all celebrating the idea of “Don’t just go on a trip, go on your trip.” The campaign launches in two phases, with the initial phase consisting of the limited release of a 60-second spot through targeted social and digital channels. At the start of the new year the next phase will begin, consisting of a 30-second spot featured with selected broadcast partners, multiple executions of digital banners, and a full range of social content across multiple platforms.

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