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Say hello to the Virgin Hotels Collection, the new parent brand that combines Virgin Hotels and Virgin Limited Edition under one fabulous umbrella, along with Virgin Residences, all pointed in the direction of significant global growth.

This comes with a change of leadership, as well, as Jon Brown, CEO of Virgin Limited Edition steps down, and James Bermingham, the current CEO of Virgin Hotels, will take over as CEO of the new Virgin Hotels Collection brand.

“I have some huge shoes to fill in Jon’s departure and I can only promise to ensure his legacy and give Virgin Limited Edition the same love and devotion he did—with the added opportunity to bring further growth, collaboration, and innovation by bringing our wonderful brands together and ensuring they are best placed to compete in the luxury lifestyle and ultra-luxury markets,” said James Bermingham, CEO of the newly launched Virgin Hotels Collection, in a press statement.

Virgin Hotels Collection Steps into the Future

Bermingham went on to outline the future of the Virgin Hotels Collection, which includes the opening of Virgin Hotels in New York and Glasgow this year and the launch of Virgin Limited Edition’s Son Bunyola Hotel in Mallorca. In 2025, the company is looking forward to the opening of Virgin Residences Miami and Virgin Hotels DenverVirgin has already opened six city hotels to date.

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