Explora Journeys, MSC Group’s luxury ocean brand, is introducing new digital marketing resources for travel advisors, providing them with complimentary access to specialized tools that enable them to represent this premium travel experience to their clients effectively.
“Our travel partners are at the heart of our growth strategy,” said Anna Nash, President of Explora Journey, in a press statement. “By investing in easy-to-use tools that reflect the same care and precision as our ocean journeys, we are enabling our partners to thrive in today’s luxury travel landscape and capitalize on the potential it presents. Together, we are shaping the future of luxury ocean travel—beautifully, seamlessly, and successfully.”
Exploring Explora’s New Platform
Travel advisors now have access to an advanced social media solution through the brand’s partnership with Rallio. The award-winning platform delivers approved content that advisors can schedule and distribute across their digital channels. This system enables future planning, analytics tracking and brand consistency, creating a streamlined approach to client communications and sales.
The initial release targets advisors in six key markets: the U.S., Canada, UK, Ireland, Australia and Germany. Additional regions will gain access in phases throughout the coming months. Each component of the digital toolkit aligns with the brand’s focus on refined, ocean-centric luxury experiences.
This development expands the existing collaboration with Approach Guides, which provides advisors with personalized landing pages. These co-branded digital destinations ensure client inquiries and transactions remain connected to the advisor’s business throughout the purchasing journey.
The digital tools integrate with Explora Journeys’ Travel Advisor Center, a comprehensive resource hub. This ecosystem delivers educational materials, technical support and marketing resources specifically designed for professionals selling premium travel products.
For more information, visit explorajourneys.com.
