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The Auberge Resorts Collection has announced its new management of the iconic Shore Club on Miami Beach, a hangout for A-listers like Rihanna, Beyoncé, Jay-Z and Leonardo DiCaprio until its closing in 2020. The hotel’s reopening as the The Shore Club Resort & Residences, Auberge Resorts Collection—slated for 2027—will see it restored and elevated as both a hotel and an exclusive permanent address.

A historic landmark both architecturally and socially, The Shore Club has stood at 1901 Collins Avenue in the heart of Miami Beach since 1949, when Albert Anis designed the Art Deco-style hotel within a lush, beachfront oasis. Now, as an Auberge Resorts Collection property, this world-famous, 3-acre playground with 175 feet of oceanfront will encompass not only the original Shore Club and its Art Deco contemporary, The Cromwell Hotel, built in 1939, but also a new 18-story residential tower and a free-standing residential villa.

“We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways,” said Dan Friedkin, chairman, Auberge Resorts Collection in a media announcement. “We can’t wait to bring this vision to life.”

A New Design to Preserve Shore Club’s Historic Era

Preserving a landmark: The Shore Club’s legendary pool.

Working closely with acclaimed London-based interior design firm Bryan O’Sullivan Studio and Kobi Karp Architecture and Interior Design, Auberge Resorts Collection and its architectural firm, Robert A.M. Stern Architects (RAMSA), have committed to preserving The Shore Club’s historic integrity and character, celebrating its vibrant past while firmly reinstating it as the centerpiece of a new, luxury-leaning South Beach.

Just 73 rooms and suites, including a luxurious penthouse, will offer guests the ultimate Miami Beach experience, with direct beach access, 5-star amenities set within landscaped botanical gardens and the unparalleled, intuitive service and singular experiences for which Auberge Resorts Collection is known worldwide.

Shore Club’s new residential tower.

Meanwhile, the property’s new 200-foot-tall residential tower will reveal RAMSA’s spin on Miami Beach’s iconic MiMo (Miami Modern) architecture. Curves inspired by the ocean’s fluid form reference the area’s Art Deco heritage, while staggered tiers yield vast, undulating terraces and endless water vistas. The 8-story Cromwell Hotel will be transformed into a discreet private residential entrance from which homeowners will access the 49 exclusive residences. Each will boast its own distinct floor plan and large glass windows that frame dramatic ocean views, blurring the line between indoors and out.

An extremely rare addition to Miami Beach and completely unique to The Shore Club Resort & Residences, Auberge Resorts Collection, will be a single 8,000-sf beach house. Designed for a single family, the fully serviced villa will offer its own private entrance, swimming pool and palm-fringed ocean views.

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