Contiki Introduces Run Club for Fitness-Focused Travelers

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Not many travelers make time for workouts while exploring the world, but Contiki is changing that with its new Run Club travel style. Designed for fitness enthusiasts and adventure-seekers who want to see the world and break a sweat, this innovative offering combines scenic runs with cultural exploration across Europe’s iconic destinations.

Participants can jog around Lake Lucerne, through Amsterdam’s parks, Florence’s historic streets and the vineyards of France’s Beaujolais region—all while connecting with like-minded travelers.

Get Your Run On

Run Club taps into the growing trend of fitness as a social activity. Gen Z, in particular, is embracing fitness as a social connector, with many forming meaningful relationships through exercise.


“Run Clubs represent more than a fitness trend for our 18-35 audience—they’re a way to connect, explore and build community in an increasingly fragmented, online world,” said Contiki CEO Adam Armstrong, in a press statement. “The appetite for active trips with Contiki is increasing as bookings on our active itineraries surged 105% from 2023 to 2024. Whether along the Mediterranean coastline in France or through Austria’s breathtaking Alps—group runs always emerged as trip highlights.”

For 2025, Contiki’s Run Club features two itineraries: European Highlights and European Whirl Plus. These trips combine Contiki’s signature elements—cultural hotspots, expert guides and lifelong friendships—with a variety of runs through Europe’s most stunning routes, taking in iconic sites such as the Eiffel Tower or Colosseum along the way.
  • European Highlights: On this tour, travelers can experience the best of Europe in only two weeks with a mix of morning runs, including vineyard trails in the Beaujolais Wine Region, coastal paths along the French Riviera and park jogs in Amsterdam.

Travelers on the European Highlights tour will enjoy recovery activities like wine tasting at a private chateau, exploring Monaco and indulging in Tuscan cuisine. Unique highlights include cycling through the quaint Dutch town of Edam and visiting the iconic Leaning Tower of Pisa. The trip runs from Aug. 25 to Sept. 7.

  • European Whirl Plus: On a 19-day journey through Europe, travelers will enjoy daily runs mixed with cultural exploration, including scenic jogs through Berlin’s Tiergarten, Prague’s Vltava riverside and the alpine trails of the Austrian Tyrol.
Travelers will also discover historical landmarks like the Berlin Wall, the Dresden Opera House and ancient Roman ruins while indulging in activities such as a gondola ride in Venice and wine tasting in Lucerne. The trip runs from Sept. 7 to Sept. 25.

 

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