Sandals Resorts International is talking to bankers about a possible sale of the all-inclusive resort chain for as much as $6-7 billion, according to a report in the Wall Street Journal.
Unnamed sources told the newspaper that discussions are ongoing about the possibility of selling the Jamaica-based hotel company. Potential buyers could include other hotel companies or private-equity firms.
The privately held company last explored a sale in 2019, but those discussions were derailed by the COVID-19 pandemic.
Reached for a reaction to the report, a spokesperson for Sandals told Recommend, “As a policy, Sandals Resorts does not comment on speculation.”
Founded in 1981 by the late Gordon “Butch” Stewart, Sandals is headed by the founder’s eldest son, Adam Stewart. The company, a pioneer in the all-inclusive resort business, currently has 18 Sandals and Beaches branded resorts in eight Caribbean nations, including Jamaica, St. Lucia, Barbados, the Bahamas, Antigua, Curacao, Grenada and St. Vincent and the Grenadines.
The report comes shortly after Sandals unveiled a new global marketing campaign, dubbed, ‘Made of Caribbean.’ At a March 12 unveiling in New York, Stewart touted the campaign as part of “Sandals 2.0” and announced plans for three new Beaches resorts: Beaches Barbados, Beaches Exuma in the Bahamas and Beaches Runaway Bay in Jamaica, as well as the addition of Treasure Beach Village at Beaches Turks and Caicos, the latter debuting in early 2026
Sandals also recently expanded the brand’s flagship resort in Jamaica, Beaches Negril, with the new 3-story, 4-bedroom Firesky Reserve Villas and the Eventide Penthouse Collection, which can accommodate up to 18 guests and include access to a rooftop terrace.
