Travel advisors and tour operators planning UK itineraries can now tap into a new resource from Visit West, with the destination organization launching a dedicated travel trade website covering Bristol, Bath and surrounding areas.
The new site is designed for international and UK travel trade buyers, including travel advisors, tour operators, DMCs and transportation companies. It brings together destination information with practical resources designed to help travel professionals build and enhance itineraries across the West of England.
A supplier directory allows buyers to search accommodations, attractions and activities, food and drink businesses and ground handlers. Listings include key selling points for groups, travel trade information and details on enhanced or exclusive experiences available to visitors.
The site also features ready-made trade itineraries covering Bath, Bristol, the Cotswolds and Mendips, giving advisors and tour operators a starting point for clients looking to explore beyond London and the UK’s better-known tourist hubs.
“Our new travel trade website is an incredibly useful resource for buyers looking to extend or enhance itineraries in Bristol, Bath and beyond. Further developments will include new inspirational itineraries based on market insights, and more businesses featured as they develop their offering for the international travel trade. Coupled with a packed diary of events this autumn and winter, we are confident that our region will be front of mind with buyers in key markets,” said Jon Chamberlain, Visit West’s Head of Marketing, in a press statement.
Building International Trade Connections
Visit West is also stepping up its international trade activity as it promotes the region to overseas buyers.
A recent trade mission to Australia and New Zealand, led by VisitBritain, included a workshop in Auckland attended by 150 travel agents and advisors. The mission then continued to Sydney and Melbourne, where British travel trade and tourism suppliers met with more than 300 Australian buyers and advisors.
The Bristol and Bath region has a strong appeal to international visitors, with both cities frequently top destinations for overseas guests. According to Visit West, it is estimated that more than 1 million international visitors came to the West of England region in 2025.
For more information, visit visitwest.co.uk.
