Dedicated Reblast to Non-Opens
Media Specifications
- NOTE: Reblasts to non-opens are sent to recipients who did not open the original email and require a new subject line. Updating the creative content is optional but not required.
Material specification options:
- Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
- Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.
- Requirements: Subject line (what should appear in the subject line of the email – must be unique from previous eblast). All images should have ALT, height and width parameters.
- The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.
Third Party Tag Formats
- Click tags
- Impression tracker pixel
Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds
Third-Party Guidelines
- All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
- No fourth-party tracking
- Third party tags must be live at the time of submission to enable thorough testing before launch
- Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.
Deadline: 15 days prior to launch.
