Trafalgar is giving travel advisors free access to co-branded marketing content and a personalized Trafalgar website through a new partnership with Approach Guides. The tools are available now, and the two companies will host webinars on Nov. 4 and Nov. 5 to show advisors how to use them (links below).
The partnership supports the guided travel company’s broader lineup. After more than 80 years in business, Trafalgar now groups Premium, Classic and Saver offerings under one brand as part of a new era, with the range meant to reach a wider mix of budgets, occasions and travelers. It is also the first mainstream company in guided travel to roll out the complete Approach Guides solution, making advisors central to that growth.
“This new era for Trafalgar is about creating more opportunity — for travelers, for advisors and for our business,” said Melissa DaSilva, Deputy CEO and Chief Sales Officer, TTC Tour Brands, in a press statement. “As we expand what Trafalgar represents, we want to give advisors the confidence and marketing support to bring that story to their clients in a way that feels personal and relevant. Approach Guides helps us extend the power of the Trafalgar brand directly into the advisor-client relationship.”
Advisors can choose an itinerary or a destination story, add their branding and contact details to the Trafalgar content or website page in seconds and send it to clients by email, social media or direct communication. Private inquiries come straight back to the advisor, and the tools are meant to move clients from travel inspiration to qualified inquiries, conversations and bookings.
“Travel brands make significant investments in creating exceptional marketing, but much of its potential goes untapped when advisors don’t have an easy way to put it to work,” said Jennifer Raezer, Founder and CMO, Approach Guides, in a press statement. “Trafalgar is changing that by making advisor activation part of its growth strategy — ensuring its investment reaches beyond the brand’s own marketing channels and into the client relationships that ultimately drive sales.”
Trafalgar Webinars
The interactive webinars will cover personalizing and sharing content, generating client inquiries and getting the most from the platform:
- North America and EMEA: Nov. 4, 9 a.m. PST. Register at https://streamyard.com/watch/bM2FBN3QQezG.
- Asia Pacific: Nov. 5, 10 a.m. AEDT. Register at https://streamyard.com/watch/vC857EzbWZ6h.
For more information, visit inspires.to/trafalgar/experiences.
