Starwood Debuts SPG Pro

Starwood launches SPG Pro and a new marketing campaign highlighting travel professionals behind the scenes.
Starwood launches SPG Pro and a new marketing campaign highlighting travel professionals behind the scenes.

Starwood Preferred Guest, the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. has launched SPG Pro, an all-new loyalty program for meeting and travel professionals.

The new program, which debuted this month, offers meeting and travel professionals SPG elite status, upgrades, and Starpoints for B2B business booked at any Starwood property. SPG Pro marks the first time accredited travel agents can earn Starpoints and elite status with SPG. In addition, any SPG member who books a group stay, event, or corporate business meeting, whether they’re a travel professional or not, will earn Starpoints and status for their business. The new marketing campaign, the brand’s largest and most expansive B2B marketing program in history with a $30 million launch, puts meeting and travel professionals in the limelight with behind-the-scenes photographs of them on the job. The campaign also celebrates the role they play on behalf of their companies, organizations, and clients with imagery that provides a sneak peek into a day in the life of travel professionals. To register for SPG Pro, visit spg.com/pro.