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Goway has announced the launch of its new website and the first rebranding in its 54-year history.

The website offers an intuitive user experience and a best-in-class design based on extensive research. It offers over 1,000 customizable trips focusing on 4-and 5-star accommodations and private-guided tours. The new Globetrotting blog features travel stories from Goway’s Destination Specialists and award-winning writers, plus the site has guides to over 100 countries. The site provides essential tools and advice to help travel advisors and their clients, with vibrant imagery and 4K videos.

“The new Goway.com represents our true passion for travel and utmost commitment to providing the best experience for travel advisors and their globetrotting clients. In the past, my father and Goway’s Founder and President, Bruce Hodge, personally wrote hundreds of our webpages, pouring his personal knowledge and passion for travel into the very expression of our company. Today, our Destination Specialists continue the journey by imbuing the new Goway with their passion, personality, and expertise,” said Adam Hodge, Goway’s Senior VP, in a press statement.

New Goway Travel Advisor Portal

The tour operator has also updated its travel advisor portal, now known as GowayPro.com. Enhancements include increased benefits for travel advisors, an easier-to-earn Passport to a Free FAM trip, the GowayPro Travel Tales podcast, and an expanded GowayPro Travel Academy.

“Our travel advisor partners are always front of mind for Goway,” said Hodge in the press statement. “GowayPro.com is now a better tool to help travel advisors sell and succeed. It’s never been a better time to partner with Goway.”

A new logo marks the core of the company’s rebranding. “It was a privilege to guide the rebranding of a travel company with such a legacy. Our new brand honors our rich 54-year history while defining a contemporary look that reflects Goway’s ambitious and exciting future,” said Mitchell Fawcett, VP of Marketing at Goway, in a press statement.

More investments will be announced as the company approaches its 55th anniversary in 2025.

For more information, visit goway.com.