Print Friendly, PDF & Email

Sandals Resorts partnered with the American Society of Travel Advisors (ASTA) as the global sponsor of Global Travel Advisor Day this year, offering a range of events and incentives to celebrate and support the travel advisor community.

“From the brand’s inception, we have always recognized that Travel Advisors are the heartbeat of our industry. We not only express our sincerest gratitude for their unwavering commitment today, but every day,” said Gary C. Sadler, Executive Vice President of Sales and Industry Relations at Unique Vacations Inc., an affiliate of the worldwide representatives for Sandals Resorts and Beaches Resorts, in a press statement. “We are proud to stand shoulder-to-shoulder with ASTA, the leading global advocate for travel advisors, in recognizing their invaluable expertise and offering an extensive suite of tools to help Travel Advisors turn wanderlust into reality.”

Currently underway, the brand’s “Back to the Beach” event at Beaches Turks & Caicos brought together over 80 travel advisors for the 5-day program, featuring sessions on travel trends, social media marketing, and destination weddings. This included a luncheon wtih the Hon. Josephine Connolly, Turks and Caicos Islands Minister of Tourism, to recognize the impact of travel advisors on the island’s tourism.

Sandals Appreciates You—And They’re Showing It

Sandals is offering up to $200 in extra booking incentives for travel advisors who secure new bookings of six nights or more at any Sandals or Beaches resort directly through Unique Vacations, Inc. between May 1 and 31, for travel through Dec. 26, 2024. The company has also unveiled newly designed car wraps for travel advisors, providing an additional branding option to help them stand out to clients during travel commutes.

New marketing option from Sandals Resorts.

Advisors can still tune into the latest Sandals Palmcast, with Gary C. Sadler and ASTA President Zane Kerby discussing their organizations’ support for travel advisors, the current state of the industry, and how they celebrate Global Travel Advisor Day. They can also check out a replay of their Facebook Live session where they talked through the importance of travel advisors, the latest travel trends, exploring cutting-edge research and the programs that assist advisors in creating custom experiences for their clients.

In addition, Sandals Saint Vincent and the Grenadines—the brand’s newest resort—will host the Sandals Travel Advisor Recognition (STAR) Awards from May 13-17, 2024, honoring top-performing travel advisors from around the world.

For more information, visit