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Upscale hotel group NH Collection Hotels and design-focused nhow Hotels have announced “Swift Sips & Sounds” cocktail and listening pairings at their properties across European cities on Taylor Swift’s Eras Tour.

The record-breaking Eras Tour begins in Europe on May 9 following its run in the U.S. and has led to a major uptick in travel across Europe this summer. According to a report by Reuters, “Taylor Swift fans, commonly known as ‘Swifties’, are spurring massive air travel demand in Europe as they follow their idol’s ‘Eras’ tour between May and August, (according to) Spanish online travel booking company eDreams ODIGEO. Demand for flights to Stockholm around May 17-19, when the star is due to perform, jumped six-fold from the same period a year ago, eDreams said, while demand to fly to Warsaw, Edinburgh, Liverpool and Paris in the days around Swift’s concerts jumped 339%, 176%, 133% and 108%, respectively.”

Celebrate Taylor Swift’s Eras with a Cocktail Pairing

Madrid: May 29 and 30 – NH Collection Madrid Eurobuilding .4 miles (9 minute walk) to the Santiago Bernabéu Stadium

Located in the heart of Madrid’s financial district, the NH Collection Eurobuilding offers 412 rooms, many with views over the Madrid skyline. Guests looking to treat themselves can choose to stay on the VIP Level or the Presidential Suite. The just-opened Bikini Bar, led by Head Barman Carlos Martinez, features a menu of mocktails as well as classic cocktails. Mixologist Carlos Martinez recommends The Strawberry Train, (vodka macerated in strawberries, strawberry purée, and lime cordial). This cocktail is paired best when listening to “Maroon” and thinking all things red, such as rubies, wine and strawberries.

London: June 21, 22, 23 and August 15, 16, 17 – nhow London, 13 miles to Wembley Stadium

The nhow London, located between Hoxton, Islington and Shoreditch, is only minutes from ‘Silicon Roundabout.’ Try a classic Old Fashioned at the nhow Bar, rumored to be Taylor Swift’s favorite drink and referenced in “Getaway Car”: “From the first Old-Fashioned we were cursed…”

Amsterdam: July 4, 5, 6 – nhow Amsterdam RAI is only 3.6 miles (5-minute drive) to Johan Cruijff Arena

The nhow Amsterdam RAI’s Latin America-inspired restaurant Selva and bar Sonora offer creative cocktails and 360-degree views of Amsterdam. Mixologist Rudi Merkin suggests the Batida (or Abitada for a non-alcoholic option) which features Cachaҫa Novo Fog Silver, coconut water, and condensed milk. This cocktail, with its beachy flavors, pairs perfectly with the sounds of “Cruel Summer.”

Milan: July 14 and 24 – NH Collection Milano CityLife, 1.7 miles to San Siro Stadium

NH Collection Milano CityLife is located in the reimagined and redesigned former Chiesa Cristo Re church, and retains the soaring vaulted architecture from the original church in its main lobby and public areas. Mixologist, Matteo Mariotti from The District Cocktails & Pool Bar, recommends pairing a St. Germain Spritz while listening to “Holy Ground” from the rooftop bar with stunning cityscape views.

Hamburg: July 23 & 24 – NH Collection Hamburg City, 4.8 miles from Volksparkstadion

The NH Collection Hamburg City is a contemporary hotel on the quieter fringes of the historic St. Pauli district. It is perfectly situated for quick access to the Messehallen exhibition complex, the harbor and the city center as well as the Reeperbahn. The lobby bar’s lead bartender suggests sipping on a “Bloody Mary” while listening to “Bad Blood.”

Munich: July 27 and 28 – NH Collection Műnchen Bavaria, 3.2 miles from Olympiastadion

The NH Collection Műnchen Bavaria is located in the city center next to the main train station and only steps away from the old town. Originally built as one of the first skyscrapers in Munich, the high-level floors offer views of the Alps and the Olympic Stadium, where Taylor Swift will perform. The lobby bar features an extensive regional wine menu and light bites from the restaurant, Arnulf’s. Its lead mixologist recommends sipping a “Kir Royale” cocktail while listening to “Champagne Dreams.”

For more information about NH Collection and nhow Hotels, visit and