Asia is having a major moment with luxury travelers—and Unforgettable Travel Company is giving travel advisors a new way to capitalize on it.
The company has launched Unforgettable Asia, an advisor-first luxury Asia specialist platform featuring 50 itineraries across 11 destinations, including Japan, South Korea, Taiwan, Thailand, Vietnam, Cambodia, Laos, Singapore, Malaysia, Borneo and Indonesia.
Additional destinations are expected to join the collection in late 2026 and 2027.
The launch comes as demand for Asia travel continues to climb. Unforgettable Travel Company says inquiries for Asia increased 226 percent between 2022 and 2025, while advisor demand has grown even faster, with advisors now accounting for 54 percent of the company’s Asia bookings.
Taking the Complexity Out of Asia
For advisors, the new collection is designed to address one of the biggest challenges of selling Asia: the complexity of putting together a seamless, luxury journey across multiple destinations, suppliers and experiences.
“Asia is an incredibly rewarding region, yet it can feel complex to sell,” said Graham Carter, Co-founder of Unforgettable Travel Company, in a press statement. “Advisors may be dealing with multiple destinations, suppliers, cultural nuances and service expectations within a single itinerary. Unforgettable Asia removes that complexity by combining genuine destination expertise and local intelligence with the communication, operational confidence, and client care that advisors expect from a luxury travel partner.”
Unforgettable Asia’s specialists have lived and traveled extensively throughout the region and work with local teams on the ground. The company handles private chauffeur transfers, luxury hotels, expert guides and multi-country logistics through a single partner.
Every booking also includes complimentary concierge services and 24/7 in-destination assistance, while advisors receive additional support ranging from white-label destination and restaurant guides to monthly updates and selling tips. A dedicated partnerships team is also available to work alongside advisors throughout the sales process.
Among the launch offerings:
12-night South Korea & Japan Wellness Journey
From Seoul’s temple cuisine, K-beauty and herbal healing to volcanic sand baths in Kagoshima and the longevity traditions of Okinawa, this journey explores different approaches to wellness across South Korea and Japan.
10-night The Family Trail: Japan for Little Explorers
Created for families with younger children, the itinerary moves through Tokyo, Nagano and Kyoto with hands-on experiences including taiko drumming, soba-making, sumo and cooking with village grandmothers.
14-night Mekong Kingdoms: Laos to Angkor
This slower-paced journey travels from Luang Prabang to Siem Reap, including five nights aboard the Boheme on the Mekong, time in southern Laos and exploration of Angkor’s temples. Highlights include Lao cooking, dawn alms-giving, weaving and pottery villages, Kuang Si Falls, sunrise at Vat Phou and the 4,000 Islands.
12-night Luxury Indonesian Honeymoon
The itinerary combines Singapore’s Michelin-recognized hawker food and futuristic gardens with a private villa in Ubud, volcano-edge cycling and wellness experiences. Travelers then head to remote Sumba for five nights of coastal relaxation, along with visits to Marapu villages and waterfalls.
Experiences Advisors Can Sell
The collection has been developed with the U.S. luxury market in mind, including multigenerational families, families traveling with teenagers and high-end honeymooners.
For advisors looking to sell more complex Asia journeys without taking on the operational burden themselves, the launch gives them another luxury option with destination expertise and dedicated advisor support built into the product.
For more information, visit unforgettableasia.com.
