The Saint Lucia Tourism Authority (SLTA) has launched its 2026 What Kind of Summer Are You? roadshow series across key U.S. markets, engaging travel advisors with updated destination training, product updates and summer travel planning tools.
The multi-city program kicked off in New York on May 19 and continues through New Jersey, Charlotte, Atlanta and Fort Lauderdale, Florida, with each stop bringing together travel advisors and Saint Lucia tourism partners for destination presentations, networking sessions and interactive sales training.
The initiative aligns with the island’s summer marketing campaign, designed to highlight the range of experiences available to leisure travelers.
Advisors to Gain Insight and Knowledge
The roadshow also provides updated information on the 2026 summer airlift into Saint Lucia, including service from American Airlines, Delta, JetBlue and United Airlines, supporting advisor efforts to streamline client bookings and expand shoulder-season demand.
A total of 13 Saint Lucian resort and tourism partners are participating in the series, including Anse Chastanet, Jade Mountain, Sandals Resorts Saint Lucia, Coconut Bay Beach Resort & Spa, BodyHoliday, Bay Gardens Resorts, Calabash Cove, Coco Palm, Zoëtry Marigot Bay, StolenTime Saint Lucia, The Moorings Saint Lucia, OSAM Yachting and FunToSee Island Ferry.
The roadshow forms part of SLTA’s broader strategy to strengthen relationships with travel advisors across North America while increasing awareness of the island’s diverse product offerings, from luxury resorts and wellness retreats to yachting, adventure travel and family-friendly escapes.
For more information, visit stlucia.org.
