Hyatt Hotels has announced plans to expand its Inclusive Collection — a global portfolio of luxury all-inclusive resort brands — with five new all-inclusive resorts in Bulgaria.
Less than a year since its acquisition of Apple Leisure Group, the resort brand management platform, Hyatt aims to strengthen its all-inclusive brands as they grow in new markets outside of the Americas to attract diverse groups of travelers seeking immersive all-inclusive resort experiences.
Hyatt Expands Its International Reach
The addition of the five beachfront resorts will mark the Inclusive Collection’s entry into a third European country, following its existing brand presence in Spain and Greece. The new resorts are expected to open in 2023 and 2024, and will rebrand to the Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands following significant renovations.
“The planned addition of these new properties adds to the considerable momentum of our brands in European destinations,” said Jaime de la Mata, SVP of business development for EAME at ALG, in a press release statement. “These five distinct resorts will expand our brands into the largest leisure destination in the Black Sea that has become very popular for travelers from key markets including the United Kingdom, Germany, and the Czech Republic.”
The new resorts will be located in Sunny Beach and Obzor along the Bulgarian Black Sea coast, and include the 335-room Secrets Resort & Spa in the Sunny Beach area, which will continue operating as an an adults-only following a rebrand and renovation project. The 597-room Dreams Resort & Spa will be located adjacent to the Secrets property, and will cater to the high-end family-friendly segment. AluaSun will be a 191-room hotel located in the seaside town of Obzor, and will offer an all-inclusive product featuring outdoor facilities. Alua Resort, also located in Obzor, will offer 318 rooms and will cater to families, couples and groups seeking a vacation in a relaxed and exclusive atmosphere. While the 395-room Breathless Resort & Spa, located in the center of Sunny Beach, will reopen following an extensive renovation project expected to be completed in 2024.
For more information, visit hyatt.com.