Ocean Signature Resorts will convert Ocean Eden Bay, its 444-suite adults-only all-inclusive resort in Jamaica, to Ocean Allure Eden Bay this month, adding new inclusions for every guest and more perks for its Privilege tier. The change brings the company’s Luxury Adults-Only Collection to Jamaica, following the December 2025 debut of Ocean Allure Costa Mujeres.
Ocean Allure Concept Expansion
The conversion is part of wider investment across the company’s portfolio in Mexico and the Dominican Republic, covering renovations, new accommodations and upgraded culinary and wellness offerings, as the company grows the Ocean Allure concept. “Ocean Eden Bay has long stood for something distinct in the Caribbean, a sophisticated, adults-only environment built around genuine hospitality, elevated dining, and a connection to the natural beauty of Jamaica,” said Markus Haack, Senior VP of Sales, Marketing, Distribution, and Revenue for Ocean Signature Resorts, in a press statement. “The transition to Ocean Allure is the natural next chapter. It deepens what already makes this property exceptional and brings our most considered, high-touch service philosophy to a resort that has earned it.”
Under the new standard, every guest receives a house champagne welcome and complimentary valet parking, and Rituals bath amenities, once limited to Privilege guests, are now in all guestroom categories. Premium drinks previously served only at exclusive bars are now available at all four outlets, while suites gain striped bedding, slippers and a minibar of mineral water, juices, sodas, beer and snacks.
Privilege guests can request a bottle of their preferred spirit with glassware and an ice bucket, and their minibar adds liquor miniatures, M&M’s chocolate and cookies. Bedding moves up to striped linen with a duvet. These additions layer onto existing tier services, including butler service, nightly turndown, private beach and pool areas and a dedicated spa and dining concierge.
The resort is located in Coral Spring, Trelawny, 30 minutes from Montego Bay airport. Its suite categories run from Junior Suites with garden, ocean or pool views to swim-up suites, Master Suites and two-story Rooftop Suites with private jacuzzis, and room service runs 24 hours a day.
Dining covers six restaurants, among them The Steak House and the Senses Dinner Show, and the Despacio Spa Centre by Etra offers massages and beauty treatments. Guests also have full access to the neighboring family-friendly Ocean Coral Spring and its additional restaurants, pools and activities.
For more information, visit h10hotelspro.h10hotels.com.
