Unforgettable Travel Company has named Erin Johnson Group Marketing Director, a newly created executive position, effective Oct. 12. Johnson will join the company’s executive team and report to Co-Founder Graham Carter.
“Erin brings an exceptional combination of luxury travel expertise, commercial insight and experience across both direct and trade channels. Her proven ability to position specialist brands, inspire high-value customers and turn strong storytelling into bookings will be invaluable as we continue to grow our brands internationally. We are delighted to welcome her to the executive team and look forward to working together to introduce more travellers to the personalised experiences we offer,” said Graham Carter, Co-Founder, Unforgettable Travel, in a press statement.
Unforgettable Leadership
Johnson will lead global marketing strategy across the company’s full portfolio of brands, including Unforgettable Travel, Unforgettable Croatia, Unforgettable Greece and Cruise Croatia. Her mandate centers on driving profitable growth across direct and trade channels, strengthening brand positioning and building demand for the company’s luxury, tailor-made travel experiences.
Johnson brings more than 20 years of experience in the travel industry to the role. She joins from Specialist Holidays Group, where she currently serves as Group Chief Marketing Officer. Before that, she spent more than five years as Marketing Director for Travelopia’s tailor-made division, overseeing Sovereign Luxury Travel, Citalia Holidays and American Holidays. Earlier in her career, she spent three years at Silversea Cruises as Marketing Director for the United Kingdom, Ireland, the Middle East and Africa, working across both specialist tour operations and cruise marketing.
“I’m excited to join Unforgettable Travel Company at such an important stage in its growth. The business has a compelling proposition built around specialist expertise, personal service and the human touch, and I’m looking forward to bringing my experience across brand, direct and trade marketing to help strengthen demand and support the next phase of growth,” said Johnson, in a press statement.
For more information, visit unforgettabletravel.com.
