Palladium Hotel Group has announced its return to Barcelona with the debut of 45 Times Barcelona Hotel, a 4-star property in the heart of Plaza de Catalunya. The new hotel, featuring 119 guestrooms across 11 different categories, is set to operate under the 45 Times Hotels brand before transitioning to the BLESS Collection Hotels portfolio in 2025.
“We are delighted to return to Barcelona, one of the most desirable cities for tourists globally and a key destination for us,” said Jesus Sobrino, CEO of Palladium Hotel Group, in a press statement. “The opening of this hotel is a further step in the development of our expansion plans, both in the urban segment and in the Mediterranean region. We believe that the service proposal, both under the ephemeral 45 Times Hotels brand and in the future under the BLESS Collection Hotels brand, fits perfectly with the modern lifestyle, cosmopolitan and innovative identity of Barcelona itself.”
A Prime Spot in Barcelona
Guests staying at the new 45 Times Barcelona Hotel can enjoy the property’s rooftop, complete with a swimming pool and bar offering panoramic city views. Its prime location, steps from Las Ramblas and Gaudí’s architectural masterpieces, makes it an ideal base for your clients to explore Barcelona.
The 45 Times Hotels concept is a pioneering approach to hospitality. It offers travelers a unique, time-limited experience before the property undergoes a transformation into another brand within Palladium’s portfolio. This innovative strategy reflects Palladium’s adaptability in catering to modern travelers seeking dynamic and exclusive stays.
The opening of 45 Times Barcelona Hotel marks Palladium’s second major launch in 2024, following the debut of Only YOU Hotel Sevilla in March. This addition brings the group’s portfolio to 41 properties globally, with 19 located in Spain.
The property’s upcoming transition to BLESS Collection Hotels will introduce Barcelona to the brand’s signature experiential luxury, which blends world-class amenities with bespoke services tailored to modern lifestyles.
For more information, visit palladiumhotelgroup.com.
