Alaska Airlines and Hawaiian Airlines are expanding their premium offerings in 2028 with new lie-flat suites, a premium economy cabin and upgraded aircraft interiors.
The biggest change comes to Alaska Airlines’ transcontinental network, where at least 25 new Boeing 737-10 MAX aircraft will feature 12 lie-flat Aurora Suites each. The aircraft will be the first narrowbody planes in Alaska’s fleet to offer lie-flat suites, giving travelers a premium option on select transcontinental routes without requiring a widebody aircraft.
New Premium Options Across Both Airlines
Alaska will introduce its Aurora Suites on its Boeing 787 Dreamliner fleet as well as the incoming 737-10 MAX aircraft. The suites will feature lie-flat beds, privacy doors on the 787, direct aisle access and 19-inch 4K entertainment screens, along with wireless charging, USB-C and AC power. Alaska will also offer chef-led dining and dedicated Aurora check-in and concierge service at its Seattle gateway.
Hawaiian Airlines will introduce its Leihōkū Suites across its Airbus A330 fleet as part of a full cabin refresh beginning in 2028. The 24 A330s will receive new interiors, including 22 lie-flat Leihōkū Suites with direct aisle access, privacy doors, 19-inch 4K screens and dining developed around Hawaiian ingredients and culinary traditions.
Both airlines will also introduce Premium Reserve, a new premium economy option that will roll out in 2028 on Alaska’s 787s and select 737-10 MAX aircraft and Hawaiian’s A330s. The seats will offer 38 inches of pitch, a wider seat, enhanced recline, a leg and calf rest, larger tray tables and 16-inch 4K OLED entertainment screens. Premium Reserve seats are expected to become available for purchase in summer 2027.
New Lounges in Seattle and Honolulu
The premium investment will extend beyond the aircraft. Alaska plans to open a nearly 41,000-square-foot lounge complex in Seattle’s C Concourse in late 2027, including a 200-seat Aurora Lounge for eligible travelers. The space will include private work pods, shower suites, wellness areas and chef-prepared dining.
Hawaiian also plans to open a nearly 13,000-square-foot lounge in Honolulu’s Terminal 1 in early 2028, with space for approximately 200 guests, locally inspired food and beverages, workspaces and a full-service bar.
What this Means for Advisors
The new cabins will be particularly relevant for clients who prioritize privacy, sleep and extra space on longer domestic and transcontinental journeys. With American Airlines and Delta also investing in upgraded premium cabins, these new offerings give you more products to consider when matching clients with the right level of comfort and service.
For more information, visit alaskaair.com.
