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Virtual reality (VR) technology combined with the thrills of a rollercoaster is what your clients can expect when heading to Legoland Florida Resort this summer.

Now open, the Great LEGO Race takes guests to a virtual world where they’re the star of a race against several LEGO minifigures, all while enjoying a rollercoaster ride as they wear VR headsets. While wearing the optional headsets, guests experience the point of view of a LEGO race car driver in a world where everything is made up of LEGO bricks. The adventure begins when guests step through the ride’s new entry ports, which features giant versions of several mini figure racers and their custom LEGO vehicles. The queue is then filled with colorful graphics representing each of the five race teams with themed elements to entertain the waiting riders, and video screens demonstrating the virtual reality experience.

The Great LEGO Race is the first virtual reality roller coaster experience designed for kids. It’s also the first time the LEGO brand and mini figure characters have been integrated with technology in a theme park attraction.

“The Great LEGO Race was inspired by the way kids play with LEGO toys at home,” said Candy Holland, senior creative director for Merlin Magic Making in press materials.

Rates for the Stay the Night with a Vacation Package start at $99.99 (based on a family of four) including second day free tickets to LEGOLAND Park and Water Park, and a stay at any LEGOLAND vacations accommodation. Park tickets start at $89.


For more information, visit And, to preview the VR experience, visit