United Airlines is rolling out the United Relax Row, an economy seat product designed to convert into a couch for long-haul travel. The carrier is the first in North America to introduce this seating concept and has exclusive rights to the design.
This new, dedicated row of three seats is outfitted with individually adjustable leg rests that fold up at a 90-degree angle to create a more room. Customers traveling in United Relax Row will receive additional amenities for their flight including a custom-fitted mattress pad, a specially sized plush blanket, two additional pillows, as well as a plush toy and Children’s Travel Kit for families.
The United Relax Row is expected to launch in 2027, and the airline plans to offer it on more than 200 Boeing 787 and 777 widebody aircraft by 2030. The seats will be located between United Economy and United Premium Plus and United will offer up to 12 United Relax Row sections on each plane.
“As a leading premium airline, we’re committed to delivering new, industry-leading experiences for all of our customers—and the United Relax Row is the perfect example of that. Customers traveling in United Economy on long-haul flights deserve an option for more space and comfort, and this is one way we can deliver that for them,” said Andrew Nocella, United’s Executive VP and CCO, in a media statement. “United is the only North American airline offering a product like the United Relax Row and is one of the many reasons why we’re continuing to win brand loyal customers.”
