Print Friendly, PDF & Email

Today, Avoya had some big news to share. Jeff Anderson, co-president of Avoya, hosted a virtual chat to discuss Avoya’s “Next Chapter,” as they’re calling it.

“In an effort to collaborate with the most brilliant, we are bringing in a new partner,” said Anderson, “a new shareholder, into the business.” This new shareholder will be Certares, which is a private equity firm with offices in New York, Luxembourg and Dubai. Certares also focuses its investments in privately held companies in travel and tourism, hospitality, business and consumer service sectors. They offer their services to companies, management teams and investors that are seeking to generate long-term value. Certares is also a shareholder of many popular brands including: Hertz, AmaWaterways, G Adventures, Internova Travel Group, American Express Global Business Travel, Liberty TripAdvisor Holdings and TripAdvisor.

With this new announcement come other changes for Avoya, as Anderson pointed out that Brad Anderson and Van Anderson, both company co-founders, will slowly be leaving Avoya. They will be passing the reigns to Jeff and Mike Anderson, who will become the sole shareholders of Avoya along with Certares. Van is planning to retire in the near future, and Brad will be moving to a new role as senior advisor for the organization; he will be around a little longer as part of the transition. In addition, Jeff and Mike will be transitioning from co-presidents to co-CEOs of Avoya.

But that’s not all, as Anderson noted; stay tuned as more of what’s planned for this “Next Chapter” of Avoya will be shared in the coming weeks.

For more information, visit

For more agent tools, click here. And, don’t miss “Avoya Travel Aims to Support independent Agencies”.