Virtuoso Raises the Bar with New Ultra-High-Net-Worth Division

 
 

Virtuoso is expanding its reach in the luxury market with a new Ultra-High-Net-Worth (UHNW) business division. This strategic move positions Virtuoso to offer even more exclusive experiences and services to your most affluent clients. Virtuoso has appointed Shelby Donley as General Manager of the new UHNW division. Donley’s background as a former Virtuoso travel agency owner brings valuable insight into the needs and preferences of high-end clientele.

“The establishment of our UHNW division marks a transformative moment for Virtuoso, enabling us to build stronger relationships with ultra-luxury brands and deliver an unparalleled level of service to our most discerning travelers, and Shelby’s profound expertise in the UHNW market make her the perfect choice to lead this initiative,” said COO Brad Bourland in a press statement. “This is a pivotal step in our ongoing commitment to providing extraordinary value to our members, advisors and partners.” 

Virtuoso: Beyond Travel

The new division is focused on forging partnerships beyond travel, including luxury brands in jewelry, watches, fashion, art, culinary, wine and spirits, luggage, automotive and wellness sectors. This expansion will help advisors offer a more comprehensive luxury lifestyle experience, potentially increasing their service offerings and commission opportunities. The consortium’s established network in luxury travel will be leveraged to create unique collaborations, potentially giving advisors access to exclusive products and experiences for their UHNW clients.

“This new initiative is yet another example of how Virtuoso co-creates with its members, advisors and partners,” said Matthew D. Upchurch, Chairman and CEO of Virtuoso, in a press statement. “Combining the talents of our network with the talents of our dedicated team has been a winning formula, and I’m excited to see what this dedicated focus will bring.” 

For more information, visit virtuoso.com.