Standing behind its “small is big” ethos, Tauck is ramping up its small group offerings, boosting the number of special land tour departures featuring small group sizes this year by 35 percent over pre-pandemic levels. In total, the company will feature small group departures on some 75 land journeys in North America, South America, Europe, Africa, Asia, the Middle East, Australia and New Zealand. Most departures will average 24 passengers, with many of Tauck’s African safaris featuring as few as 18 guests on all departures.
Why the boost in small groups? The tour operator’s new 28-page e-brochure highlights the benefits of small group travel and lists all of the Tauck itineraries where small group departures are available.
And noted Tauck CEO Dan Mahar in a press release statement: “Even before COVID, we’d been evolving our product lines to reflect our ‘small is big’ mantra. Our guests understand and appreciate that they’re able to immerse themselves in the destination in a more interactive and authentic way, and enjoy a more engaging and enriching experience when they travel in a smaller, more intimate group setting.”
Tauck — Small is Big
Tauck’s “small is big” ethos extends beyond the small group departures of its land journeys to include how the company operates its ocean cruises, European river cruises, and even its standard-group-size classic land tours.
In fact, the operator has partnered with Ponant for its small ship ocean cruises, employing Ponant’s new Explorer ships (capacity: 184 guests) on numerous itineraries. More than a dozen of Tauck’s small ship ocean cruises employ ships carrying fewer than 200 guests, including four vessels that carry 100 passengers or less. And on Europe’s rivers, Tauck’s newest ship, the ms Andorinha, which launched in 2021 and sails Portugal’s Douro River, carries just 84 guests. Tauck’s four 135-meter ships, meanwhile, have a capacity of just 130 guests each.