Elite Island Resorts has rolled out “A Love Letter To Antigua,” a campaign that gives advisors practical tools to sell the Caribbean destination more effectively. The initiative centers on three key components: ready-made itineraries, an interactive 360° map and a summer promotion at The Verandah Antigua.
“Antigua is a Caribbean gem unlike any other, offering a blend of natural beauty, rich history, and vibrant culture,” says Kari Tarnowski, Chief Commercial Officer of Elite Island Resorts, in a press statement. “A Love Letter to Antigua, the 360° Antigua map, and our summer offer provide travel professionals with tools to plan immersive, authentic experiences while showcasing the island’s rich culture and landscapes. We hope to show travelers Antigua’s soul, its history, its people, and its culture.”
Elite Antigua
The campaign addresses a common challenge in selling Caribbean destinations beyond beaches and bars. Elite’s curated itineraries feature specific experiences at Nelson’s Dockyard, Devil’s Bridge limestone formations and Antigua’s rainforest trails. These aren’t generic suggestions but detailed outlines that include accommodations, dining and excursions you can present directly to clients.
The 360° Antigua interactive map functions as both a planning tool and sales presentation aid. The mobile-friendly platform highlights all 365 beaches, natural harbors and cultural sites with video content at each location. You can walk clients through UNESCO World Heritage Sites, hidden beaches and adventure activities before they book, helping them visualize their trip.
Elite operates five all-inclusive properties across Antigua. Galley Bay Resort & Spa and Hammock Cove Antigua cater to adults-only markets, while Pineapple Beach Club Antigua and The Verandah Antigua serve families and couples. St. James’s Club & Villas offers multi-generational options with villa accommodations.
The summer offer provides concrete value: guests receive their fifth night free at The Verandah Antigua. The promotion runs for travel from May 1 through Sept. 30, 2026, with bookings accepted until May 31, 2026.
Each resort maintains community partnerships that differentiate it from competitors. The Verandah Antigua produces its own water, beer and vegetables on-property. Pineapple Beach Club operates a turtle sanctuary and supports local businesses, such as Granma Aki’s hot sauce producers. Galley Bay Resort & Spa sponsors education programs and collaborates with the University of the West Indies for staff development.
Elite also produced a national parks video narrated by reggae artist Causion, known as the “Reggae Ambassador of Antigua.” The film captures aerial footage of protected landscapes around Devil’s Bridge and Nelson’s Dockyard National Park, providing additional marketing content for your presentations.
For more information, visit eliteislandresorts.com.
