Switzerland is continuing to see strong demand from international travelers, with the destination recording 43.93 million hotel overnight stays in 2025, a 2.6 percent increase over 2024.

For advisors planning Europe trips for 2027, Scenic is putting Swiss experiences into a single 13-day luxury land journey through the country. The Iconic Switzerland itinerary is designed for a maximum of 28 guests and combines panoramic rail journeys with visits to some of the country’s best-known mountain destinations.

The journey also includes luxury accommodations, locally focused culinary experiences and the services of a dedicated Scenic Tour Director, giving travelers a structured way to experience Switzerland without having to coordinate multiple hotels, trains and excursions independently.

“Switzerland is having a moment, but its appeal goes well beyond a single season. Globetrotters are drawn to the contrast of high Alpine landscapes, tranquil lakes, sophisticated cities and remarkable rail journeys, all within one compact destination,” said Janelle Maher, Scenic Journey Designer, in a press statement. “Iconic Switzerland connects those experiences seamlessly, giving guests the time to take in the country at a considered pace without having to manage the logistics themselves.”

A Journey Designed to Showcase Switzerland

Iconic Switzerland follows a route through the country’s mountain regions, lakeside towns and cities, with accommodation, rail travel, sightseeing and key arrangements included. 

Highlights include:

•   Travelling on the GoldenPass Express, with views across Alpine peaks, valleys and lakes.
•   Staying at Kempinski Palace Engelberg at the foothills of Mount Titlis.
•   Ascending to Jungfraujoch, known as the “Top of Europe” and home to Europe’s highest railway station.
•   Discovering Swiss culinary traditions through a monastery cheesemaking class and a traditional fondue experience.
•   Enjoying two Scenic Enrich experiences: wine tasting in the vineyards surrounding Zurich and a risotto-making class on the shores of Lake Lugano.
•   Taking in the Matterhorn and Grindelwald, alongside the lakeside beauty of Lake Geneva.

More Ways to Add Switzerland

Scenic is also offering several ways for travelers to incorporate Switzerland into a longer European vacation in 2027.

In addition to the 13-day Iconic Switzerland land journey, travelers can pair a Scenic river cruise with a 5-day Switzerland land extension through itineraries including Rhine Highlights with Switzerland and Romantic Rhine & Moselle with Switzerland.

For clients looking to build a more extensive European trip, Scenic also offers a 30-day combination that pairs the Romantic Rhine & Moselle river cruise with the Iconic Switzerland land journey and an Enchanting Belgium extension.

For more information, visit scenic.cruises.