JetBlue Vacations and Virgin Voyages have introduced Do Not Disturb, a one-time package that pairs a dedicated kid-free JetBlue flight with a 4-night, adults-only cruise out of Miami, with every leg designed for guests 18 and older. Sales open Oct. 21.
The sailing runs March 4-8, 2027, aboard Virgin Voyages’ new ship, Brilliant Lady, with calls at Key West and the line’s Beach Club in Bimini. The package includes travel to the ship: guests fly round-trip on JetBlue between New York’s JFK and Fort Lauderdale/Hollywood International (FLL), then take private round-trip transfers between FLL and PortMiami, with luggage handled.
JetBlue Vacations Has It Handled
The partnership pairs JetBlue Vacations’ focus on vacations that are easier to plan, more rewarding and more valuable with Virgin Voyages’ kid-free cruise product. “People have wanted this kind of kid-free from takeoff to sail away for a long time, and now it actually exists,” said Nirmal Saverimuttu, CEO of Virgin Voyages, in a press statement. “Virgin Voyages has always been the adults-only, award-winning name at sea, and JetBlue brings that same spirit to the air. Put the two together, and this is just the start of what we can build.”
The package also includes:
- Access to JetBlue’s BlueHouse lounge at JFK for a limited number of guests, first-come, first-served
- An in-flight toast from Virgin Voyages
- Priority boarding through Virgin Voyages’ RockStar entrance, plus lounge access
- A private onboard Welcome Party with a Do Not Disturb cocktail
- A $100 bar tab per cabin
- In-cabin surprise-and-delight touches
Ten travelers will also receive a $50 onboard credit to use toward Shore Things or a mud bath in the Thermal Suite.
“We love creating vacations for all kinds of travelers, including families, but we also know there are moments when adults are looking for a different kind of getaway,” said Jamie Perry, President of Paisly, which powers JetBlue Vacations, in a press statement. “With Do Not Disturb, we wanted that feeling of truly switching off to start well before you step onto the ship. From the flight to the transfer to the cruise itself, we’ve thought about the entire journey so our customers can simply show up, settle in and enjoy some uninterrupted time away. And partnering with Virgin Voyages gave us the perfect opportunity to have a little fun with it.”
Why It Matters
Cruising set a record in 2025, with 37.2 million passengers sailing worldwide, and nearly 90 percent of cruisers say they intend to sail again, according to Cruise Lines International Association‘s 2026 State of the Cruise Industry report. For travel advisors, that repeat intent is a ready audience, and Do Not Disturb gives them a specific product to bring to past cruise clients near New York who travel without children, from couples to groups of adult friends. Of note: With sales opening Oct. 21 and BlueHouse lounge access limited, contacting interested clients early is key.
For more information, visit jetbluevacations.com./trip-ideas/do-not-disturb.
