Collette is starting a loyalty program for travel advisors that ranks each advisor by the qualifying traveler revenue they book with the tour company and gives more benefits at each step up, with earnings and benefits beginning Jan. 1, 2027.
The Travel Advisor Loyalty Program has four tiers—Bronze, Silver, Gold and Platinum—and advisors move into a higher one each time their Collette revenue crosses the next threshold. Whatever status an advisor reaches during a year carries into the following calendar year. The program is open only to advisors in North America.
Collette Benefits
Benefits grow at each tier and include travel benefits for advisors, training opportunities, professional recognition and a higher level of support and resources for building their businesses. Those rewards stack, meaning an advisor who climbs to Gold or Platinum keeps what was offered at the lower levels rather than trading it in.
“Travel advisors are at the heart of our business and play an essential role in helping clients discover the world with confidence,” said Jaclyn Leibl-Cote, President and CEO of Collette, in a press statement. “The Travel Advisor Loyalty Program is our way of recognizing that partnership and investing in advisor success. We designed this program to celebrate achievement, support growth, and provide meaningful benefits that help advisors continue building their Collette business.”
Advisors who want to know what it takes to reach each level have two places to look. Collette has set up a landing page devoted to the program, and it is holding a virtual event covering how advisors qualify for each tier, what each one includes and the milestones along the way. Both lay out the full program details, giving advisors a way to see how their participation could fit into the goals they set for 2027 and later.
The rewards sit alongside the planning, tools and support Collette already gives advisors who book its guided tours, adding recognition tied to the value of each sale.
For more information, visit gocollette.com/en-us/travel-advisors/loyalty-program.
