Get ready for mystery on the open ocean as Virgin Voyages launches a thrilling true crime voyage—departing Miami for a 5-night Caribbean sailing.
The kids-free cruise line has teamed up with iHeartMedia to launch the True Crime Voyage, built around some of the audio company’s true crime podcast titles, including Stuff They Don’t Want You to Know, Betrayal and Buried Bones.
“We’ve tapped into a massive fandom and paired it with our uniquely elevated product,” said Nathan Rosenberg, Chief Marketing Officer and head of sales at Virgin Voyages in a media statement. “This gives First Mates [travel advisors] something different to sell with an experience built on passion, pop culture and premium value. The demand is already there; now advisors can be the ones to bring it to life.”
Sailing on Valiant Lady to Puerto Plata and Virgin’s exclusive Beach Club at Bimini, the journey will feature live podcast recordings of fan favorites, behind-the-scenes “How to Podcast” workshops, exclusive meet-and-greets with top hosts, special giveaways and themed cocktails and bites inspired by infamous cases.
“This exclusive, one-time-only itinerary is the kind of product that drives new conversations and bookings,” Rosenberg added. “We’re giving First Mates a reason to reach out, reengage past clients or tap into niche groups. It’s exciting, bookable and profitable.”
