Superstars with one-word names will welcome a new member to their ranks this fall: known simply as Tower, the newly transformed 27-story hotel that’s the fifth of its kind for The Boca Raton, South Florida’s “it” resort and private club.

“Over this past year, we’ve ushered in a new chapter of The Boca Raton, referred to as A New Golden Era,” said Daniel A. Hostettler, president and CEO of The Boca Raton. “Integral to the experience was to create distinct identities for our five luxury hotels, each with its own leadership and amenities. The relaunch of Tower is a meaningful milestone in this evolution. Tower will further define The Boca Raton as one of the world’s most distinguished resorts and private clubs, setting a new standard for luxury hospitality.”

With luxury travel trending at the top of every list, The Boca Raton invested $65 million in a renovation that included fully transforming all of the Tower’s 224 guestrooms and suites, all of which have views of the Atlantic and the coastline. Your clients will welcome the flexibility of the available configurations, from connecting suites to entire floor takeovers. The customizable accommodations are ideal for multi-gen families and groups of friends. For truly special occasions, the Presidential Suite is expansive and offers added touches such as antique-inspired binoculars by local creators Luxxoptica. The building itself is located steps from the Harborside Pool Club.

Coastal views from the redesigned suites at Tower, The Boca Raton.
Coastal views from a redesigned king suite at Tower, The Boca Raton.

Tower has been Boca Raton’s tallest building since it was built in 1969 and continues to hold that title. It is retaining its original pink façade, albeit refreshed in a light Coastal Pink. Clients staying in Tower will have exclusive access to the second-floor Tower Lounge, where they can meet, play board games, read or chill throughout the day or evening with complimentary food and snacks, including a family-friendly special weekend treat: a Sundae Bar. The hotel also has dedicated butlers ready to cater to your clients’ every need—and there’s a special twist: there are two Tower Robot Butlers, Johnnie and Ethel, named after the monkey pets of The Boca Raton’s original owner Addison Mizner, that can drop off snacks for the kids on movie night—definitely something for them to boast about with friends!

Other unique experiences for guests include an NFT art collection curated by Lynn University NFT Museum, which will be on display in Tower’s lobby.

For more information, visit thebocaraton.com