Attendees at the Dream Vacations, CruiseOne and Cruises Inc. 2019 National Conference aboard Royal Caribbean International’s Symphony of the Seas learned about all the new tools being offered to advisors. Announced at the conference were: new geo-targeted and niche military marketing, the importance of how you show-up online and big data direct mail.
Today’s customer expects personalization when companies market to them and with direct mail being the number one tactic for offline marketing, it is critical for travel agents to “up the game” in this space. As part of reimagining the current direct mail program, the home-based travel agencies partnered with Travel Leaders Network to launch one of the most robust direct mail tools in the travel agent industry. Agents will benefit from a 44 percent increase in free touchpoints to keep their name in front of their customer. They will also be able to capitalize on the power of a sophisticated data system to target customers and deliver offers that address each client’s personal needs.
The team revealed the Command Center, a new resource that provides marketing assets, training and general military information in one central location for all military and non-military agents who want to market to this demographic. To further amplify how agents customize their marketing efforts, it was announced that next-level geo-targeting resources will soon be available to provide marketing assets to six of the network’s top DMAs.
Having an online footprint is integral to owning a small business and starting in 2020, agents will be provided resources to streamline how they manage their online presence. All in one location, they will have access to an aggregation of all their online reviews, a place to manage their social media and the ability to take advantage of an advanced agent locator that will enhance how consumers find them online.