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Mexico’s “Day of the Dead” traditions are an entirely different take on stateside Halloween celebrations, and Velas Vallarta is preparing to share its culture with your clients in a new way with its Catrina immersive experience. Made popular in movies and artwork, the Catrinas take center stage in this new venture, part of the brand’s commitment to showcasing the country’s rich heritage.

The immersive Catrina experience will be available to hotel guests daily from 6 p.m. to 8 p.m. from Oct. 27 – Nov. 5.

The Magical Underworld According to Velas Vallarta

This is no ordinary peek at the afterlife: Velas Vallarta will take your clients on a guided experience where they will view a traditional Ofrenda de Muertos altar, where surviving family and friends arrange flowers, food, pictures and tokens of love and appreciation for their dearly departed. Visitors are then taken to the garden for a visit with life-sized, brilliantly painted and outfitted Catrina dolls, representing different characters taken from Puerto Vallarta’s history as a small fishing village. Meanwhile, the guide will share with visitors the significance of this three-day tradition (Oct. 31, Nov. 1 and 2) for Mexican families to take home a deeper appreciation for this colorful display. Mexican artist Fabiola Jaydar created the life-sized dolls.

All-inclusive and family-friendly, Puerto Vallarta’s Velas Vallarta has 345 suites set on 10 acres with lush gardens and a beautiful beach on Banderas Bay. There are nightly theme dinners and a fun array of activities for young and old—parents especially will love The Kids’ Club open for youngsters 13 and under that will keep the dreaded “I’m bored” comments at bay. For clients searching for a “green-friendly” vacation, let them know the resort is certified Gold by EarthCheck.

For more information, visit