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Hard Rock International, Seminole Gaming and Royal Caribbean Group brands, Royal Caribbean International and Celebrity Cruises, today unveiled a global partnership that will benefit both vacationers and team members of the brands. Travelers around the world can take advantage of accommodations, meals, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on Royal Caribbean International and Celebrity Cruises vacations based on the milestone announcement made by two of South Florida’s largest private employers.

The millions of combined members of the brands’ casino rewards programs will enjoy reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club anytime they play, stay, dine or shop at participating Hard Rock locations, or sail on Royal Caribbean and Celebrity ships.

Taking nights out and hangouts to a new level on Icon of the Seas is The Overlook in AquaDome. Below: the Guitar Hotel at Seminole Hard Rock.

In a media announcement, Jeff Hook, Executive Vice President and Chief Marketing Officer of Seminole Hard Rock Support Services (which supports both Hard Rock International and Seminole Gaming) said, “Hard Rock International and Seminole Gaming are thrilled to help our valued guests and team members bring their love of entertainment, traveling, dining and gaming to the high seas through this incredible ‘no limits’ partnership with our South Florida neighbors at Royal Caribbean International and Celebrity Cruises.”

Through this partnership:

  • Unity by Hard Rock loyalty members will receive discounts on Royal Caribbean and Celebrity vacations and can qualify for invite-only cruise giveaways. Top-tier loyalty members will also receive an annual complimentary cruise on select ships and itineraries.
  • Club Royale and Blue Chip Club members can make their Hard Rock visits even more memorable with exclusive discounts and perks at participating Hard Rock locations, including annual complimentary trips at select Hard Rock hotels and casinos worldwide for premium tier Club Royale and Blue Chip members.

“Hard Rock International and Seminole Gaming are the perfect partners for Royal Caribbean and Celebrity Cruises. This partnership expands the ways our guests can enjoy their vacations and experience entertainment, dining and gaming from ship to shore,” noted Jesse Hopfinger, Senior VP, Onboard Revenue, Royal Caribbean International in a press statement.

Iconic Ways to Celebrate

The brands will kick off this special partnership with celebrations this weekend. Tonight, Friday, April 26, Zedd will headline a star-studded celebration at the Seminole Hard Rock Hotel & Casino Hollywood Guitar Hotel Pool, alongside activations and giveaways, including a cruise giveaway on Royal Caribbean’s new, record-breaking vacation, Icon of the Seas. Tickets:

Tomorrow, Saturday, April 27, the celebration will continue at Royal Caribbean’s Terminal A at PortMiami with music and giveaways. Surprise events and pop-up activations presented by Hard Rock will also come to life on Icon’s 7-night Caribbean getaway departing that day to Perfect Day at CocoCay; Costa Maya and Cozumel, Mexico, and Roatan, Honduras. A special highlight at Basecamp, a laidback spot for bites on board, will be Hard Rock Cafe’s legendary Messi Burger named after Lionel Messi, the global soccer sensation who is both a Hard Rock brand ambassador and the Icon of Icon. Messi Burgers will be available at no cost throughout the sailing, plus giveaways of mini soccer balls and sunglasses.

Furthermore, the benefits of the new partnership extend beyond the brands’ casino rewards club members. Global team members of the combined companies, including 20,000+ in Florida, will enjoy special discounts at participating Hard Rock and Seminole Casinos, hotels and cafes worldwide, with a discount on food, nonalcoholic beverages, select retail and select Royal Caribbean and Celebrity vacations.

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