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While other carriers concentrate on major Spanish cities, United is expanding its network to offer customers trendier vacation options—particularly to the Balearic Islands (Mallorca, Menorca, Ibiza and Formentera).

In the summer of 2022, United launched new services from Newark (EWR) to Tenerife – South (TFS) and Palma (PMI), with the Palma route proving to be the most profitable for United in Spain. The airline has capitalized on the growing popularity of the Balearics among American travelers by adding more flights season after season.

For the 2024 season, United will operate a Boeing 767-400ER on the Palma route, which has a capacity for 240 passengers, an increase of 26 seats compared to the previously used 767-300. Articles on why the Mallorca and Ibiza brands are trending in the US are everywhere, with American travelers seeking experiences beyond the sun and beach, such as gastronomy, culture and sports.

The 2024 dates and frequencies will mirror those of 2023, with three weekly flights—Monday, Wednesday, and Friday—between May 25 and September 25.

United is in the Know

Mallorca, in particular, has seen a surge in interest from the North American market. The island is home to nearly 1,500 North Americans, and this number is expected to grow as more people discover the island’s appeal. Real estate companies targeting the North American market have also established a presence on the island, further highlighting Mallorca’s appeal as a top destination for luxury living and investment. (Remember Mauricio Umansky from The Real Housewives of Beverly Hills? His company, The Agency, recently opened an office in Mallorca.)

Luxury vacations in the Balearic islands, for example, can include stays in boutique hotels and villas in the Mr. & Mrs. Smith collection, or the Ibiza, Balearic Islands Shore Collection of excursions from The Ritz-Carlton Yacht Collection, with everything from touring Ibiza by bike to the National Geographic: Herbs & Honeybees or the Jeep Adventure & Farm-to-Table Feast.

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