Now you have one more all-inclusive option to offer your clients: Marriott International announced last month that the brand will be launching an all-inclusive platform to serve this vacation segment. The company has also signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million, and expected to open between 2022 and 2025.
“We recently announced that Marriott International signed deals with resort developers/owners for five all-inclusive properties: Four planned on one site in Mexico and another property planned in the Dominican Republic. We see this as a global opportunity, however, and ultimately expect to have Marriott International-branded all-inclusive properties in popular leisure destinations all over the world,” says a Marriott spokesperson.
Marriott International plans to expand its all-inclusive portfolio in trending leisure destinations worldwide, offering a mix of newbuild properties and conversions of existing resorts, including properties that are already in the Marriott International portfolio. The new platform will provide the company’s Marriott Bonvoy members the option to earn and redeem points for this pay-one-price concept.
“The all-inclusive segment is growing in popularity around the world, as people, including Marriott Bonvoy members, show an interest in taking hassle-free vacations that bundle their lodging, food and beverage, and experiences into a single, convenient price. We believe this segment represents an incredible opportunity for the company and for many of our brands,” said the Marriott spokesperson in an interview with Recommend.
“Most of my clients want a lot of bells and whistles because there are so many generic properties out there already, so if Marriott can deliver that, then I think our clients will be very receptive to it,” says travel advisor Kim Goldstein of Journeys Inc.
The new management contracts will bring five all-inclusive resort options to the Caribbean and Mexico: an Autograph Collection resort in Punta Cana (2022); and a Ritz-Carlton (2023), Westin (2023), Autograph Collection (2025), and Marriott Hotels resort (2025) to NIA, Riviera Nayarit. (NIA is an all-inclusive destination that will feature four Marriott International premium and luxury brand experiences in Riviera Nayarit.)
“An American-owned company with good brand recognition will give everyone peace of mind,” notes Goldstein.
Marriott International’s all-inclusive resorts will offer a variety of amenities, culinary options, and experiences. For adults, all-inclusive amenities include fitness and spa facilities, reservation-free dining at gourmet restaurants, adult-only pools with swim-up bars, 24-hour room service, on-premises nightclubs and unlimited premium beverage programs. For the family-friendly resorts, options will include watersports and other sport activities, as well as kids’ and teen’s clubs, and entertainment venues.
The Marriott spokesperson notes that the ideal clients are “people who already prefer taking all-inclusive vacations, but are looking for a more upscale approach, and people who have not yet tried them but would like to—especially if they could try the concept with a brand that they trust and had the ability to earn and redeem points.”