Sea Cloud Cruises is adding senior leadership in North America, dedicated to growing the market. The company announced Aug. 22 that Mirell Reyes has been appointed to Sea Cloud Cruises’ executive team as president, overseeing all sales, marketing and communications in North America. Joining her is Kevin Smith as v.p. of sales, focused on consortia, travel advisors, groups and new charter partnerships for the brand. Sea Cloud Cruises US will operate out of South Florida.
“The Sea Cloud experience is one steeped in history, sustainability and luxurious European service, which resonates with today’s traveler,” said Sea Cloud Cruises U.S. CEO Daniel Schaefer in a media announcement. “Mirell’s and Kevin’s vast cruise knowledge and background in the luxury high-end market combined with their strong industry relationships, will play a major role in growing the Americas.”
Sea Cloud Cruises’ New Team to Grow North America Market
For over 20 years Reyes has built a career in travel and hospitality, most recently as president of Star Clippers Americas where she also held the role of vice president of sales for the German speaking markets. Her extensive career includes serving as executive director of sales and marketing for TUI Leisure Travel, with suppliers including Hapag-Lloyd Cruises, Cunard Line and Holland America offering tailor-made voyages to high-net-worth individuals.
“I am honored to take on the role of bringing and elevating the storied Sea Cloud brand to North America, introducing our iconic Sea Cloud, Sea Cloud II and newest ship Sea Cloud Spirit to an audience of discerning travelers seeking a truly unique and luxury sailing journey,” shared Sea Cloud Cruises president Mirell Reyes.
Kevin Smith brings over 15 years of experience to Sea Cloud Cruises, most recently leading sales efforts for American Queen Voyages as vice president of sales. His career also includes sales positions with luxury cruise brands including AmaWaterways River Cruises and Silversea Cruises.
“The legendary Sea Cloud Cruises fleet and service level is truly unmatched, and I look forward to building strong partnerships with our trade community to create memorable experiences for their well-traveled guests,” said Kevin Smith, v.p., sales for Sea Cloud Cruises.
For more information, visit seacloud.com.
