Royal Caribbean has been named the official Miami World Cup 2026 Host City Supporter for the upcoming FIFA World Cup.
As part of the partnership, Royal Caribbean will offer a series of interactive activations designed to engage fans, families and communities. Royal Caribbean will anchor its presence at the FIFA Fan Festival Miami with an interactive fan zone, offering fans unique experiences and engagement touchpoints that capture Miami’s passion for soccer, travel and connection.
Beyond Bayfront Park: Citywide Engagement
The partnership will extend well beyond the festival grounds. Planned activations include behind-the-scenes stadium tours, appearances by top international soccer legends and a designated entertainment act on the FIFA Fan Festival community stage.
“As a leading vacation brand shaped by this city’s unstoppable energy for more than 50 years, Royal Caribbean is proud to serve as the first Official Miami Host City Supporter for the FIFA World Cup 2026. With the World Cup creating once-in-a-generation momentum across South Florida, we’re excited to bring our spirit of innovation and hospitality to help welcome fans, families and visitors from around the world,” said Royal Caribbean Group Chairman and CEO Jason Liberty, in a press statement.
“This partnership celebrates what makes Miami a Host City like no other. We are bringing in one of the biggest brands in hospitality to represent Miami for what it’s known for— innovation as a world-class destination on a world stage,” said Rodney Barreto, Co-Chair, FIFA World Cup 26™ Miami Host Committee, in a media statement.
The FIFA World Cup will begin on June 11, 2026, and feature 48 countries competing for the championship.
For more information, visit fifa.com.
