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This week, in honor of World Environment Day and Oceans Day, Iberostar group launched coastal health initiatives at its 100 hotels in 16 countries. The move aligns with the hotel chain’s mission to improve the health of the ecosystems around its hotels and resorts by 2030 by supporting schemes that protect and restore coral reefs, mangroves and sand dunes. 

Under the slogan Revitalization: Collective Action for the Ocean, guests staying at hotels in Mexico, Lima, Brazil, Jamaica and the Dominican Republic took part in activities designed to help them discover and celebrate their surroundings, such as group efforts to clean up trash on beaches, beach yoga and group dives to explore the reefs. Some hotels unveiled ocean-themed murals.

Megan Morikawa, global sustainability director of Iberostar Group, said there is a growing demand among their customers for sustainable and responsible tourism. In a press statement she said: “We believe it is important to celebrate days like today so that our customers feel more involved than ever in our mission and can feel that we are building partnerships together.” 

A leader in responsible tourism, Iberostar became the first global hotel chain in the world to go plastic free in 2020, and plans to become waste-free by 2025 and carbon neutral by 2030. The company will present its global coastal health strategy at the U.N. Ocean Conference in Lisbon later this month. 

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