Aloft Hotel San Juan has opened, Marriott International’s first Aloft in the Caribbean. By mixing art, technology, and music, the 177-room Aloft San Juan differentiates itself from the traditional hotel offering.
“We are changing Puerto Rico’s hospitality landscape as the only hotel located within San Juan’s premiere entertainment destination, El Distrito, and first Aloft hotel on the island as well as in the Caribbean,” said Toni Stoeckl, global brand leader, Aloft Hotels and vice president, distinctive select brands for Marriott International, in a statement. “With 135 hotels in the pipeline, we are proud of the global growth and demand of our design-driven Aloft brand.”
The Aloft brand brings its W XYZ Bar to San Juan, offering cocktails and light bites next to the lobby. During the day, the W XYZ Bar is a space for working and networking, and later at night, it becomes a live music venue hosting the brand’s signature Live At Aloft Hotel program, a platform for emerging artists to perform intimate sets in front of travelers and locals.
Re:fuel by Aloft offers 24/7 grab-and-go options ranging from light meals, snacks, healthy selections, and beverages. There is also the 24/7 Re:charge fitness and a contemporary-style pool located on the third level of the hotel.
“We are excited to shake up the rhythm with the first Aloft hotel in the Caribbean, bringing the brand’s different by design approach to Puerto Rico,” said Christian Nieves, general manager of Aloft San Juan. “San Juan is a vibrant destination, filled with exciting entertainment, rich history, and captivating art, all which ignite the self-expressing Aloft traveler to explore and create.
“We are proud to announce the opening of the first Aloft hotel in Puerto Rico and the Caribbean. Aloft San Juan is one of the anchor properties of El Distrito and the first to open, thus highlighting the importance that El Distrito has for the Puerto Rican tourism industry. Its modern and avant-garde design, and its vibrant social environment, add variety to the local hotel offer, as it is designed to meet the new generation of travelers,” added Federico Stubbe Jr., president of PRISA Group and developer of Aloft San Juan and El Distrito, in a statement. “Aloft will be the hotel for next-generation travelers and locals looking for a fresh vibe, all integrated into the spirited environment that El Distrito will offer.”
Located only a few minutes away from El Viejo San Juan, a historic area renowned for its cultural and gastronomic offering, the hotel is one of the anchor properties of El Distrito and the first to open in the 50,000-sq.-ft.central plaza that will feature a digital scenery system composed of over 14,000 sq. ft. of LED screens, including one of the largest horizontal screens in the U.S., where spatial content, digital art, nightly digital fireworks, interactive content, social media feeds, and sports broadcasting events will be transmitted. The outdoor, roofed Plaza will be flanked by two outdoor bars and anchored by a center stage for public performances with daily programming.
This opening coincides with the announcement of Marriott International’s record growth in the Caribbean and Latin Americas last year, adding 10,000 rooms to its pipeline across 15 brands in the region.