Black Friday is making waves across the cruise industry, with major lines offering discounts and promotions on voyages worldwide.
Atlas Ocean Voyages
Atlas Ocean Voyages’ Black Friday sale offers travelers up to 40 percent savings on 20 select yacht expeditions across the Arctic, Antarctica, the Mediterranean and Northern Europe. In addition to fare discounts, guests can choose one complimentary amenity:
- Air credit savings of up to $2,000 per stateroom
- A 1-night pre-expedition hotel stay or land package
- Enhanced Wi-Fi for the duration of their voyage
The sale is available to book through Dec. 5, 2025.
For more information, visit atlasoceanvoyages.com.
Celebrity Cruises
Celebrity Cruises has launched its Black Friday promotion. From now through Dec. 8, travelers can save up to 75 percent off the second guest in their stateroom. The offer applies to sailings departing now through May 10, 2028, covering more than 600 voyages to over 280 destinations worldwide.
Highlights include sailings aboard Celebrity Xcel, the line’s newest ship, debuting later this month. The promotion excludes Celebrity’s Galapagos Islands sailings and Celebrity River Cruises itineraries.
For more information, visit celebrity.com
Explora Journeys
Explora Journeys is offering up to 40 percent off the brand’s Journeys Collections and a reduced 5 percent deposit to secure new reservations. The offer is valid for bookings made through Dec. 1 across all suite categories.
Your clients can take advantage of the promotion on sailings to a wide range of destinations, including the Caribbean, Mediterranean, Northern Europe, Alaska, Asia, the Red Sea, Arabian Peninsula, South America, the Amazon and North America.
For more information, visit explorajourneys.com.
HX Expeditions
HX Expeditions’ promotion is offering guests up to 40 percent off select 2025/26 and 2026/27 departures. The sale is available to book by Dec. 3, 2025.
Each all-inclusive expedition includes daily landings, immersive excursions, expert-led lectures and access to HX’s award-winning Science Centers, along with all meals, drinks, gratuities, and more.
Sample savings include up to 30 percent off Antarctica sailings, 40 percent off Galapagos voyages and 30 percent off Alaska itineraries. As HX turns 130, guests sailing in 2026 will enjoy anniversary celebrations including specialty dining events, limited-edition keepsakes, and the debut of the 1896 Cabin Experience aboard MS Fridtjof Nansen.
For more information, visit travelhx.com.
Norwegian Cruise Line
Norwegian’s Black Friday sale is offering travelers 50 percent off all cruises fleetwide, along with the return of its popular Free at Sea promotion. The limited-time offer applies to all NCL itineraries and ships, including the Norwegian Aqua and the forthcoming Norwegian Luna, set to debut in March 2026.
Sample itineraries include:
- Alaska: Norwegian Bliss 7-day round-trip from Seattle, visiting Juneau, Ketchikan, Sitka and Victoria.
- Europe: Norwegian Dawn 7-day Mediterranean sailing from Lisbon to Barcelona.
- Caribbean: Norwegian Aqua 7-day round-trip from Miami, visiting Great Stirrup Cay and the Dominican Republic.
NCL’s Free at Sea package provides guests with more than $2,000 in value, including an unlimited beverage package, Wi-Fi, specialty dining and shore excursion credits.
For more information, visit ncl.com.
Oceania Cruises
Oceania Cruises has announced the early launch of its 2025 Black Friday promotion, offering travelers up to 50 percent off more than 170 sailings across 2026 and 2027.
Highlighted sailings include:
- Canal & Coral Islands: Oceania Insignia 10-day Panama City to Miami voyage featuring a Panama Canal transit
- Alaska: Oceania Riviera 10-day Seattle to Vancouver sailing
- Aegean to Adriatic Passage: Oceania Allura – 10-day Istanbul to Trieste voyage featuring Eastern Mediterranean highlights.
For more information, visit oceaniacruises.com.
Royal Caribbean
Royal Caribbean’s Black Friday deal is on now until Dec. 8, 2025. The offer features $1,000 off cruise fares—plus free sailings for third and fourth guests sharing the same stateroom.
Travelers can enjoy up to 50 percent off onboard extras—including beverage packages, Wi-Fi and shore excursions—on qualifying purchases made during the sale period. Royal’s Black Friday-exclusive “All-In Package” includes unlimited deluxe beverages, specialty dining and streaming Wi-Fi starting from $109 per person per day.
Guests sailing to Nassau can upgrade their experience with a day pass to Royal Beach Club Paradise Island, while fares start as low as $249 per person for the first and second guests on select 2- to 4-night getaways aboard Quantum of the Seas from Los Angeles and Wonder of the Seas from Miami.
For more information, visit royalcaribbean.com.
Riviera Travel
Riviera Travel has new limited-time offers that encompass Black Friday and Cyber Monday. Running from Nov. 17 through Dec. 5, you can book your clients on select river itineraries starting from $1,999, and they’ll also receive complimentary onboard credit for all 2026 sailings and enjoy unlimited drinks daily from 10 a.m. to midnight on 2026 and 2027 departures. Special deals are also available for solo travelers.
Each voyage offers a relaxed way to experience Europe through guided excursions, contemporary ships and personalized service that cater to both new and seasoned cruisers. These seasonal offers tap into the growing interest in meaningful, value-driven travel, allowing guests to see Europe’s iconic rivers from a fresh perspective—whether on a romantic getaway, a group journey or a solo adventure.
For more information, visit rivieratravel.com.
