The travel multimedia company Atlas Obscura and Intrepid Travel, a leader in responsible travel, have announced a partnership that will expand small-group tour offerings to a wider, global audience.
Atlas Obscura Adventures, the new iteration of Atlas Obscura’s trips division, will offer more small-group tours than ever before, while preserving its shared mission with Intrepid Travel to encourage more off-the-beaten path adventures. As a result of the partnership, Atlas Obscura projects its tours business revenue to grow 5x over the next five years. The partnership will dramatically expand the number of Atlas Obscura trips being offered while also significantly reducing the company’s operating costs, immediately increasing its profitability at the same time that it unlocks accelerated growth.
“Over the past several years, we’ve learned that the world is hungry for the kinds of travel experiences that only Atlas Obscura can dream up,” said Mike Parker, general manager of Atlas Obscura Trips in a media statement. “These experiences delve deep into the hidden sides of the world’s most fascinating places, inspired by the stories we tell and the people who tell them. We couldn’t be more thrilled to partner with Intrepid, a company that shares our values and sense of adventure. As the world’s largest travel B Corp, they’ve demonstrated their commitment to positive-impact travel on a truly remarkable scale. For decades, they’ve made off-the-beaten-path adventures possible for millions around the world. We can’t wait to bring our trips to many more travelers in the years ahead,” he said.
Atlas Obscura Adventures Will Be Capped at 12 People Per Group
Trips offered by Atlas Obscura and Intrepid Travel will typically be capped at 12 travelers per group, allowing for deeper shared experiences and special access to places that can’t be visited with larger groups. 2024 itineraries include an immersive, behind-the-scenes tour of the Scottish Highlands with the globetrotting bagpiper Ross Jennings; an exploration of the hidden sides of Venice and Rome; a road trip through the backroads and bazaars of Central Asia; and an Egypt expedition that includes private after-hours access to the tombs of the Valley of the Kings.
The new trips will initially be offered through direct sales channels only and bookable via the Atlas Obscura website. Intrepid Travel will be handling the referrals, bookings, customer service and back-end journey, while the on-ground experience will be Atlas Obscura branded.
For more information, visit atlasobscura.com/adventures.
