Florida’s hotel scene is heating up this winter. From new openings to full-scale renovations, these three properties promise your clients sun, style and standout experiences.
Tribute Portfolio to Debut The Luce on St. Pete Beach
Opening in early 2026, The Luce, a Tribute Portfolio Hotel, is a nine-acre property that has joined Marriott Bonvoy’s Tribute Portfolio brand. Featuring 200 guestrooms, including bungalow-style studio suites, The Luce also features Sundrop, a lobby restaurant and bar, and Baby Turtle Beach Club, an outdoor dining venue with beach access.
The Luce also offers guests weekend yoga, DJ-led “Groove Sessions,” nightly sunset socials and poolside cabanas with butler service. Additional amenities include lawn games, a 24-hour fitness center and a boutique retail shop. Guestrooms will feature Lavazza coffee machines, smart TVs with streaming options, SACHAJUAN bath amenities and—depending on room category—private or semi-private outdoor lounges.
Located at 6300 Gulf Blvd, the property gives travelers access to the beach, local dining and downtown St. Petersburg’s museums and galleries. The hotel is also near both St. Pete–Clearwater International Airport (PIE) and Tampa International Airport (TPA).
As part of the Tribute Portfolio brand, guests will be able to earn and redeem points through Marriott Bonvoy, gaining access to member perks, elite benefits and Marriott Bonvoy Moments experiences.
For more information, visit thelucehotel.com.
Saddlebrook Resort Unveils $92 Million Transformation
Saddlebrook Resort has announced the completion of its $92 million property-wide transformation. The renovation introduces redesigned guestrooms and suites, refreshed restaurants and bars, and an upgraded poolside environment. The project also includes a significant update to Saddlebrook’s golf offerings.
The 451 redesigned accommodations offer private patios or balconies overlooking the fairways, pool or nature preserve. Configurations range from 400-square-foot Deluxe Guest Rooms to spacious one- and two-bedroom residential-style suites equipped with full kitchens.
The resort’s dining program has also been elevated with four distinct concepts. For golfers, Saddlebrook’s redesigned Pine, Oak, and Cypress courses offer a new variety and modernized play with USGA-spec greens, rebuilt tees, improved bunkers and updated irrigation. With its extensive refresh, Saddlebrook strengthens its position as a versatile destination for leisure travelers, sports enthusiasts, and group business—combining modern design with decades of legacy.
For more information, visit saddlebrookresort.com.
Naples Beach Club on Florida’s Gulf Coast
Naples Beach Club, A Four Seasons Resort, is set along 1,000 feet of white-sand beach and spread across 125 acres of landscaped grounds. The property features 220 guest accommodations, including 57 suites, complemented by five diverse dining destinations, a full-service spa and wellness center, racquet sports facilities and Naples’ newest golf resort experience.
Beyond the resort, the property introduces 153 luxury residences and a Tom Fazio-designed 18-hole golf course, developed in partnership with Discovery Land Company. The course, spanning 100 acres, is set to open in 2026.
Wellness is a central focus at the 30,000-square-foot Sanctuary Spa, featuring 13 treatment rooms—including three VIP suites—aromatherapy steam rooms, Finnish saunas, vitality pools, cold plunges and experiential showers. Guests can also enjoy a 75-foot rooftop lap pool with golf course views and a 24-hour fitness center.
The resort offers two pools with cabanas, kayaks, paddleboards and beach games, and a Racquet Club with six Har-Tru courts for casual and competitive play. Guests can also embark on ecological walks through the Everglades National Park, fishing excursions, or private outings aboard the resort’s 34-foot Hinckley Picnic Boat.
The resort’s next phase will debut FINS Kids Club, an educational and immersive program designed to introduce young guests to the Everglades ecosystem, as well as additional dining, recreational, and family-friendly amenities.
For more information, visit fourseasons.com.
