New ultra-luxury brand ATMA has been announced by Aman Group, the hospitality and lifestyle group behind Aman and Janu, with ATMA Miami set to debut as the inaugural destination.
The new brand will focus on advanced wellness programming and world-class sport facilities, which have been developed by ATMA Global Partner Novak Djokovic. ATMA means ‘the spirit’ or ‘the true self’ in Sanskrit, and the first destination in Miami will comprise of a hotel, branded-residences and an ATMA private members club.
Building on Aman Group’s existing multi-year relationship with tennis champion Novak Djokovic, the ATMA brand will draw on his expertise competing at the highest level of sports. Djokovic will lead ATMA’s longevity, nutrition, racquet and wellness programming, and his direction will form the foundation for its wellbeing philosophy.
ATMA Miami will be located in the city’s financial district at a seafront address in Brickell, where it will be connected to the five-mile Baywalk waterfront on Brickell Bay Drive. Designed by SHoP Architects, ATMA Miami’s sculptural tower will be one of the tallest towers in the city, offering far-reaching views over Biscayne Bay. The property will also feature its own adjacent marina that will connect guests and residents to the waterfront and life on the bay.
“For close to four decades, Aman Group has set the benchmark for exceptional design, privacy, unparalleled service and transformative experiences,” said Vlad Doronin, Chairman and CEO of Aman Group, in a press release statement. “ATMA builds on that legacy to create a new awakening in hospitality, one that brings together wellness, performance and longevity alongside innovative design and experiential events. Appointing Novak Djokovic as ATMA’s Global Partner, and working together to create a new frontier of wellbeing, is a meaningful evolution of our collaboration. With the introduction of ATMA Miami, as the first expression of the brand’s vision, we will create an extraordinary destination that embodies the energy of the city while pioneering the future of performance living.”
ATMA Miami will feature a 120,000-sf spa and wellness center designed in partnership with Djokovic for all-day performance and recovery journeys. The facility will include a comprehensive racquet club with indoor tennis, padel and other sports courts for seamless year-round training overlooking Biscayne Bay. Additionally, the fitness center will offer private training studios, mobility and conditioning labs, a medical wellness center and dedicated recovery spaces. ATMA Miami will also offer a range of nutrition-optimized wellness concepts and a signature dining destination, as well as live music, entertainment and events spaces.
“Throughout my career, I have learned that true performance is built on balance, where training, recovery, nutrition and mental wellbeing work together to support longevity and sustained excellence,” said ATMA Global Partner Novak Djokovic in a press release statement. “I am excited to continue my relationship with Aman Group in my contribution to ATMA, a brand that mirrors my own philosophy so closely. Developing wellness programming and state-of-the-art facilities, with the ambition to inspire people to live with purpose and perform at their best, ATMA Miami will sit at the pinnacle of what performance living can achieve.”
For more information, visit atma.com.
