Journey Beyond has reopened its Become a Beyonder trade incentive, giving advisors worldwide a chance to win one of 14 spots on a 9-day, all-inclusive trip across Western Australia and South Australia in March 2027. The 2026 edition of the campaign delivered a 40 percent year-on-year sales increase during its run, with a sales team completing 832 store visits and sales meetings, 751 agent training sessions and 67 bespoke Beyonder events across Australia, New Zealand, the UK and the US.
“We’re rolling out the red carpet once again to bring travel agents from across the globe along for the ride to Become a Beyonder,” said Alicia Triggs, Executive General Manager, Sales and Partnerships at Journey Beyond, in a press statement. “Our 2026 Beyonder campaign was an incredible success story. Agents around the world threw themselves into the challenge to Become a Beyonder, and the numbers speak for themselves. Our sales team was right there with them every step of the way.”
Beyond the Ordinary
The itinerary includes flights into Perth and out of Adelaide, an overnight stay on Rottnest Island with touring by Rottnest Express, a 3-night Outback Spirit tour through Margaret River and two nights aboard the Indian Pacific crossing the Nullarbor from Perth to Adelaide. The trip also includes a farewell dinner at Seppeltsfield Estate in the Barossa Valley and premium accommodation in both Perth and Adelaide, with meals, beverages and touring included throughout.
Fourteen spots are available across five categories. Bookings Beyond awards six spots to Australia and New Zealand consultants with the highest guest bookings on Rail, Outback Spirit and Grand Pacific Touring products, plus one spot each for a North America consultant and a UK/Europe consultant, drawn at random from qualifying bookings. Sell Beyond gives three spots to agencies with the highest year-on-year revenue growth across those same products. Learning Beyond awards one spot, drawn at random, to an agent who attends all three campaign webinars and completes each quiz. Creativity Beyond gives one spot to the agency behind the most creative campaign activation, following last year’s win by Helloworld Toowoomba, which painted The Ghan onto its store’s front door. The Golden Ticket enters every eligible booking into a draw for one additional spot.
Bookings for Journey Beyond Rail, Outback Spirit, Vintage Rail Journeys or Grand Pacific Tours made through Oct. 31, 2026, for travel in 2027 qualify for entry.
For more information, visit journeybeyond.com.
