Japan has added another UNESCO World Heritage Site with the inscription of the Asuka-Fujiwara: Archaeological Sites of Japan’s Ancient Capitals and Related Properties in Nara Prefecture, a designation that shines a spotlight on one of the country’s most historically significant cultural regions.
Located in Asuka Village, at the northern gateway to the Kii Peninsula, the newly designated site preserves the birthplace of Japan’s first centralized government. Dating back more than 1,400 years, the area also marks the early development of Buddhism and many aspects of Japan‘s cultural identity.
Rooted in Tradition and Culture
The designation is expected to raise the profile of the broader Kii Peninsula, encouraging travelers to venture beyond Japan’s most visited cities in search of immersive cultural and heritage experiences.
“The inscription of the Ancient Capitals of Asuka and Fujiwara marks the beginning of a new chapter not only for Asuka, but for the Kii Peninsula as a whole. While it recognizes the birthplace of Japan’s first centralized state, it also introduces international travelers to one of the country’s richest cultural journeys,” said Hiroyasu Takeda, Vice Chair of Kii Peninsula Tourism Authority, in a press statement.
Asuka already holds recognition as one of the United Nations’ Best Tourism Villages and offers visitors access to ancient tombs, temple ruins, rural villages and centuries-old agricultural landscapes that trace the origins of the Japanese nation.
The destination is also preparing for future growth. Among its upcoming tourism developments is the planned opening of HOSHINOYA Asuka in 2027, which will add a new luxury accommodation option for travelers exploring the region.
Beyond Asuka, the Kii Peninsula spans the prefectures of Nara, Wakayama and Mie and is home to several of Japan’s most iconic cultural and natural attractions. These include the UNESCO-listed Kumano Kodo pilgrimage routes, sacred shrines, hot springs and seasonal festivals.
To support growing visitation, the region continues to expand its tourism offerings with guided cultural experiences, archaeological tours, cycling routes, accommodations and itineraries that connect Asuka with the peninsula’s broader spiritual and natural attractions.
For more information, visit visit-kii.com.
