Brown Hotels is set to open seven new properties in 2019 and 2020 in key cities across Israel, including Tel Aviv, Jerusalem and Ashdod. The new hotels range from upscale and five-star to affordable alternatives including capsule hotels.
Amongst the new Brown Hotels openings include:
The Bauhaus-inspired The Theodor, situated at the beginning of Tel Aviv’s bustling Rothschild Boulevard, is set to open in fall 2019. The landmark Bauhaus building will include 34 spacious rooms and suites, as well as a private garden and a restaurant. A contemporary take on Bauhaus, the hotel features vivid geometric designs throughout, black and white color schemes and herringbone wood flooring, all playing tribute to the era. F&B operations at the hotel will be run by the owners of popular neighborhood hotspots Breakfast Club and Cafe Europa.
Hotel BoBo, a 200-room design hotel, has been created with the “bohemian bourgeois” in mind. When it opens in Tel Aviv, it will be Brown Hotels’ largest property to date and will occupy a former office tower known as Menorha Mivtachimn. Hotel BoBo will be located on Yavne Street on the crossroads of Rothschild Boulevard, with Tel Aviv’s culinary and nightlife epicenter at its doorstep. Each room and suite is uniquely designed, offering panoramic views across the cityscape and the Mediterranean sea.
Located at 87 Ben Yehuda Street only a few minutes’ walk to Gordon Beach, the former Deborah Tel Aviv hotel is being renovated and transformed into a full-service, luxury design hotel, Deborah Brown.
WOM Allenby is the first location of the new brand of pod-style hotels and is located at 21 Allenby Street, a block away from Tel Aviv’s beach promenade. The hotel offers 48 stylish, private and modern pod rooms in both single and double-occupancy arrangements. WOM is a new hybrid accommodation engineered for today’s contemporary, urban traveler who values design, a sense of community and the experience of staying in a central urban location at a wallet-friendly price point, officially opening this Sunday, Sept. 1.
Set to open in spring 2020, Brown JLM is perfectly located at the very center of Jerusalem. Only a few minutes’ walk from the Old City walls, Brown JLM will introduce the contemporary urban style of the Brown Hotels Collection to the ancient city. Overlooking the beautiful Independence Park, Brown JLM is neighbor to the popular Nachalat Shiva and Mamilla pedestrian malls and Jerusalem’s new Museum of Tolerance.
Located on the corner of Kol Israel Haverim and Yafo Street, adjacent to the famous Mahane Yehuda Market, Brown Machneyuda is set to be Brown Hotels’ most refined Jerusalem property yet, opening in spring 2020 with 113 stylish rooms, a sophisticated bar and restaurant, and rooftop with panoramic views sweeping across the Yehuda mountains.
“We are elated to write the next chapter of our Brown Hotels story,” said Leon Avigad, founder and CEO of Brown Hotels, in a press statement. “With innovative new properties ranging in scale and audience, we are thrilled to usher in a new era of Israeli hospitality during a period of upward growth in tourism to the country.
In addition to the new hotel openings across 2019/2020, Brown Hotels will expand The Lighthouse Tel Aviv to offer a further 60 guestrooms, a conference center, a subterranean bar/lounge, gym & spa complex and rooftop pool. Looking beyond 2020, Brown Hotels will grow its portfolio with four more properties in Israel, seven properties in Greece, three in Germany and one hotel in London by 2023.