Dedicated Third-Party Eblast

Media Specifications

• Material specification options:
  Option A: HTML file with click through URL(s) with in line CSS controls (tables only no DIVS)
  Option B: JPG (entire image will be clickable) — should be no more than 700 pixels in width and no more than 1300 pixels in height. File size not to exceed 900KB.
• Requirements: Subject line (what should appear in the subject line of the email). All images should have ALT, height and width parameters.
• The following are not allowed: CSS shorthand, JavaScript, Flash & no background images.

Third-Party Tag Formats

• Click tags
• Impression tracker pixel

Third-Parties Vendors Accepted (including but not limited to): Bonzai, Celtra, Dianomi, Double Click / DFP, Sizmek, Google Ad Manager, Polar, and ResponsiveAds

Third-Party Guidelines

• All page requests will be via HTTPS. Any ad or creative making requests for tracking pixels, impression tracking, creative assets, or data must default to HTTPS (SSL compliant)
• No fourth-party tracking
• Third party tags must be live at the time of submission to enable thorough testing before launch

Deadline: 15 days prior to launch

NOTE: Please avoid using spam words in your subject line/pre-header as that can have a negative impact on an email campaign’s deliverability. You can access a list of spam trigger words by clicking here. Using a subject line rater is also a great tool to ensure best practices.